Posts Tagged ‘Social Media’

Customer-centricity Begins with Creating a Culture of Change

Customer-centricity or getting closer to customers is often the focus of many executive meetings I attend these days. The question always arises, “how can we use new media to get closer to customers?”

The answer is not, develop a social media strategy to start engaging with customers. The answer is, change. Any organization that focuses on operations, margins, and efficiencies over customer experiences will find itself unfavored by tomorrow’s connected customer. It’s difficult to see the customer or empathize with them if you’re focused on a spreadsheet. It’s impossible to change if you can’t see what it is they value.

How World Leaders use Social Media: Why the @WhiteHouse doesn’t follow @BarackObama & other idiosyncrasies

Guest post by Matthias Lüfkens, Associate Director of Media, World Economic Forum – Follow him on Twitter

Twitter is redefining the way we communicate – and that includes our world leaders: 15 of the G20 governments use it. But the question is who follows who, who doesn’t follow who, and do world leaders even realize the diplomatic significance of their tweets and Twitter friendships?

A Conversation about 2011 – 2012 Trends in Social Media

While attending LeWeb in Paris, I caught up with the 99Faces crew to discuss trends in social media for 2011 and 2012.

Among the many topics we touch, we spent a fair amount of time exploring the evolving influence of social media on…

- Mainstream lifestyle and culture
- The rise of curation
- Elevating the importance of transparency and engagement between businesses and customers
- Businesses dynamics and the need to open the doors between silos
- Politics and organizing the “brilliance” of the crowds

This just in…News no longer breaks, it Tweets

Following the news of Osama Bin Laden’s death, Twitter once again celebrated its CNN-moment. This isn’t its first however, which actually seems to be news to emerging media pundits. The new reality of a real-time world is that news no longer breaks, it Tweets. We are the architects of a new media alert system, TNN – the Twitter News Network. And, because of us, we have set a foundation for which news media can more effectively track, check, and report on breaking stories as they unfold.

Social Media ROI: ROI Doesn’t Stand for Return on Ignorance

My good friend Olivier Blanchard recently released his new book, Social Media ROI, Managing and Measuring Social Media Efforts in Your Organization. As he was nearing its completion, he asked if I would write the foreword and to be honest, I was flattered. I agreed to do so under one condition, that I get the opportunity to share the foreword with you here. Long story short, here we are. The book is extremely helpful and carries the endorsements of those I also respect including Chris Brogan, Jay Baer, Geoff Livingston, and Kyle Lacy.

Engage 2.0 is Now Online and in a Bookstore Near You

I’ve some great news to share with you! One year after its official release Engage 2.0 is now available…

If you just bought the original Engage, don’t worry, this book doesn’t replace it. Engage 2.0 is a different book with a different purpose.

The Dilemma’s Innovator: Innovation and Change as the New Pillars of Business

If necessity is the mother of invention, then perhaps imagination is the source of innovation.

In December 2010, I was given the opportunity to write the cover story for Entrepreneur Magazine. The article, “Change: Lessons on What’s Next,” explored the innovation behind three (well four) companies — Foursquare, Square + Twitter, and Zappos. Throughout the years, I’ve had the opportunity to spend time with Dennis Crowley, Jack Dorsey and Tony Hsieh. And over that time, I’ve observed inherent traits that I believe represent the future of business and how companies engage with customers to create a more adaptive and connected infrastructure to compete for the future.

Happy 5th Birthday @Twitter: A look at Twitter’s growth by the numbers

Five years ago today, Twitter’s @Jack published the very first Tweet, the first of billions of Tweets that would eventually change the way millions of people share, learn, and communicate. While other news media (Twitter included) report that Jack’s first Tweet simply stated, “inviting coworkers” – the first tweet on record by @jack actually read, “just setting up my twttr.” That same Tweet was published by all employees at a time when Twitter was actually known as Twttr.

Revolution Season 2: Technorati’s Richard Jalichandra on the State and Future of Social Media

Technorati dates back to 2002, originally launched as a search directory for the blogosphere. By 2008, Technorati was indexing 112.8 million blogs and over 250 million pieces of tagged social media. In 2011, Technorati Media has become a full-fledged new media network.

Every year, the company releases a State of the Blogosphere report that consistently documents the rise and evolution of the blogosphere. While there’s always debate that Twitter and emerging classes of microblogs threaten the blogosphere, Technorati shows that blogs are not only thriving, they’re challenging traditional media in trust and influence.

Revolution Series 2 Debut: How Mercedes Benz Successfully Uses Social Media to Engage

Social media marketing is gaining in awareness and acceptance by businesses all over the world. According to a recent report published by Burson-Marsteller

67% of Fortune Global 100 companies use Twitter to directly engage with consumers. This is a 78% increase over the previous year. And, 9 out of 10 companies are talked about on Twitter.

ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian

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