Studying the impact of innovation on business and society

Tag: Social Media

The State of Social Media 2011: Social is the new normal

Part 6 in a series introducing my new book, The End of Business as Usual…this is not content from the book, this series serves as its prequel. The state of social media is no insignificant affair. Nor is it a conversation relegated to a niche contingent of experts and gurus. Social media is pervasive and it is transforming how people find and share information and how they connect and collaborate with one another. I say that as if I’m removed…

I think we need some time apart, it’s not me, it’s you

Part 5 in a series introducing my new book, The End of Business as Usual…this is not content from the book, this series serves as its prequel. What do people want? If you don’t know, why not ask them? Seems like a common sense question to ask. However, when it comes to customer engagement and relations, common sense appears to be an uncommon virtue. The good news is that asking customers what they need is now easier than ever before….

Facebook now the size of the Internet in 2004

Source You’ve all heard the stat, if Facebook were a country, it would be the the third largest in the world. That stat was initially shared when Facebook hit 500 million users. Now the site has more than 800 million users and a new comparison that’s worthy of blog posts, tweets and conference presentations…Facebook now has as many users as the entire Internet did in 2004, which ironically is the year Facebook debuted. According to data released by Pingdom, Facebook…

Introducing EndofBusiness.com

In preparation for the launch of my next book, I’m proud to share that v1 of the site is now live at EndofBusiness.com. About the book: TODAY’S BIGGEST TRENDS- the mobile web, social media, gamification, real-time- have forced us to rewire the way we think about and run our businesses. Consumers are creating a new digital culture, shifting business landscapes one tweet at a time. New networks have created an ever- expanding “egosystem,” in which everyday people believe their lives…

The Need for a New Listening Movement: From monitoring to learning

The market for listening services is rapidly maturing with vendors such as Radian6, Spiral16, Crimson Hexagon, Research.ly, Lithium, Sysomos, and many others improving how businesses monitor consumer conversations and experiences. The wide array of options and capabilities are nothing less than baffling, requiring expert analysis prior to committing any significant investment of finances or organizational resources now and over time. For those seeking top line advice on the differences between many of the top listening vendors, please read this helpful…

What’s the R.O.I.? A Framework for Social Analytics

“Not everything that can be counted counts, and not everything that counts can be counted.” – Albert Einstein Say hello to my little friends, R.O. & I. Yes. Return on investment have become the bane of an entire new media industry. However, avoidance is not the answer. While the question of “what’s the R.O.I. of social media” is difficult to answer, it is necessary as it forces us to dig deeper. The result is maturity. This conversation is important as…

The End of Social Media 1.0

The debut of a series introducing The End of Business as Usual… Follow us on Twitter! Like us on Facebook! Circle us on Google+! I would like to talk about an inflection point in social media that requires pause. I am not suggesting that there will be a social media 2.0 or 3.0 for that matter. Nor do I see the term social media departing our vocabulary any time soon. After all, it was recently added to the Merriam-Webster dictionary. …

Reading Between the Lines: An interview about Engage and what’s next

I recently spent some time talking to Sarah Morales of Vertical Measures to discuss the new Engage and we wound up having a fun and in-depth conversation that I felts was also worth sharing with you here. Sarah: This is the updated version of the book that championed, “Engage or Die!” What are the main events in social media that have occurred since the last version? Me: The difference between Engage 1 and Engage 2 is less about events or…

Social Media is not Going to Save Your Business

To truly see opportunities within social media requires viewing the consumer landscape through a different lens… Social media is enjoying yet another gust beneath its wings. Google Plus is rekindling the love affair of social networking among the early adopters and mavens who friended their way to higher Klout scores and also social network fatigue. The numbers of social network users are soaring well past 10 figures. Even celebrities such as Bono, Justin Timberlake, Ashton Kutcher, Lady Gaga et al,…

The Top 10 Marketing Sites for Social Media Marketing Trends

Recently, the Pivot Conference team set out to learn more about the state of social advertising and the future ahead by conducting an industry survey of 230 brand managers, executives, and marketing professionals. We will release the full report during the week of July 25th. Not all of the insights we learned will make it into the final report. However, I will share a few interesting findings as they come up starting with this one… The Top Marketing Sites for…

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