Posts Tagged ‘Social Media’
Social Media is celebrated for its power to cultivate influential relationships and foster viral conversations. As consumer attention shifts away from traditional mediums and migrates to the golden triangle of mobile, PC, and next generation Web appliances, businesses are racing to engage in the hopes of capturing fleeting awareness and igniting affinity.
Super Bowl XLV is now in the history books. 2011 is the year that the Green Bay Packers reclaimed the NFL Championship. And, it is also the year that now holds the record for the most viewed television broadcast of any kind in U.S. history, attracting an audience of over 111 million viewers.
While many watched the game, it is the advertisements that spark conversations online and offline. Going back to Apple’s 1984 commercial directed by Ridley Scott that introduced the Macintosh, the Super Bowl is now as much about football as it is about the ads that support it.
Guest post written by Ian Greenleigh, Social Media Manager at Bazaarvoice. Follow him on Twitter: @Be3D – This is not a commercial post, but solely the views of Mr. Greenleigh
Time is always limited, but in these historic times, I wished to add perspective in the hopes of moving this important conversation in a productive direction.
Malcolm Gladwell continues his march toward dissension with his latest installment in the New Yorker about social media vs. social activism. Honestly, Gladwell is more than welcome to share his thoughts as it is a democratized information economy after all. I do find it alarming however, that he is wielding his influence through an equally influential medium to spin intellectual and impressionable minds in unrewarding and pointless cycles. Is he not listening to opposition or consulting existing research?
There’s an old saying that I think about more and more as I study technology and its impact on behavior…technology changes, people don’t. But nowadays, I’m not so sure. I think technology is indeed changing and us along with it. Whether it’s through social networks or digital lifestyle products such as iPhones and Kindles, we are adapting and perhaps evolving as a result.
In February 2011, I have the privilege to speak at the lift conference in Geneva. But this isn’t about the conference as much as it is about an important subject that I’ve been asked to address. While this idea is nothing new to economists, theorists, futurists and other intellectuals around the world, my focus is on those who are unfamiliar with the role they play in an underground, but vital economy.
2010 will be forever commemorated as the year Twitter matured from a cool but undecided teenager into a more confident and assertive young adult. While there’s still much room to mature and develop, Twitter’s new direction is crystallizing. With a new look, Dick Costolo as the new CEO, and an oversold new advertising platform, Twitter is growing into something not yet fully identifiable, but formidable nonetheless.
In a landmark discussion where traditional media meets social media, we find ourselves realizing just how much we have yet to learn and also define. This is indeed our time to influence how new media evolves and also how it affects who we are and how we communicate with one another.
We live in interesting times and among today’s catalysts spurring excitement and concern are social media…for it, as a movement, is a great equalizer.
Now, here we are, challenged to rethink what we know and think we know in order to compete for relevance now and in the future. As we heard in Part 1 of (R)evolution, we are witnessing the impact of social media on journalism and understanding how news travels differently through social graphs.
Social Media is among many things, our gateway to discovery and interconnection. While social networking may seem trivial, truth is that we get out of it what we put into it. But this goes beyond the time and energy we spend on day-to-day participation. Our investment in social media earns its largest dividends when intent and purpose meet personification and engagement.
Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.