Guest post by Michael Brito, author of Your Brand: The Next Media Company There are four fundamental truths shaping today’s digital ecosystem, which I outline in my upcoming book, Your Brand: The Next Media Company. Number one. There is a content and media surplus in the market place. There’s no shortage of advertising, marketing messages, mobile devices or social interruptions trying to command our attention, daily. Number two. There is an attention deficit in the minds of consumers. Our brains…
The Future of Marketing Has Little To Do With Marketing
While I don’t always have the ability to say yes to writing forewords, I do find time now and then to do so. One of the conditions however is that I’m allowed to share my thoughts, unabridged, with you here. The latest is for a new book, Share This Too, released by Wiley, the publishing house that I also worked with on #WTF, #EOB, #Engage. Thank you to my good friend Paul Fabretti for the opportunity… Without further delay, allow…
Broadcast Yourselfie: How teens use social media and why it matters to you
If you want to know the future of technology and its impact on society study how younger generations interact with one another today. With the sting of a face palm, you’ll experience a sheer rush of humility as you realize that everything you thought you knew about tech is simply nascent compared to the sophistication of digital natives. No matter how connected you are or how many followers or friends you have online, there’s a sense of artistry mashed together…
STUDY: Social Business Strategy – Vision, Purpose and Value drive a new era of digital engagement
In an era when media is largely created and broadcast by the few to the many, social media emerged to facilitate the co-creation of media in addition to creating it. While difficult to trace its origins, the philosophy of social media dates back to the mid-1990s. It wasn’t until the mid 2000s however, that businesses would encounter the idea of a new medium where brand democracy prevailed over brand dictatorship. Suddenly the voice of the customer took on an entirely…
YOU are at the center of The Conversation Prism
JESS3 and I debuted versions 4.0 and 4.1 of The Conversation Prism (TCP) recently to an overwhelming response. Thank you. The initial post was intended to share the evolution of the popular infographic along with the transformation of the social landscape over all. Over the years, new startups, sunsets, acquisitions, mergers, and shifts in trends and technology have played out in true Shakespearean fashion, which has made for truly dramatic theater.Excietment and turmoil aside, The Conversation Prism is in of…
The 2013-2014 Social Media Landscape [Infographic]
After almost two-and-half years, it is with great pleasure that I officially unveil the fourth edition of The Conversation Prism. Viewed and downloaded millions of times over, The Conversation Prism in its various stages has captures snapshot of important moments in the history and evolution of Social Media. For those unfamiliar with The Conversation Prism, it is an evolving infographic that captures the state of social media, organized by how important social networks are used by professional and everyday…
Be a Tool: Properly Resource Your Enterprise for Social Media
Guest post by Danna Vetter, VP, Consumer Strategies, ARAMARK You’ve heard it all before. You do your research. You write the strategy. You set the goals and objectives. You train your community managers. You go live in two weeks. Facebook announces Timeline. You kick [insert EVERYTHING]. There is only one thing that can be done in situations such as these – control what you can control. As marketers, we have all come to rely on these external social platforms, of…
Getting Back to Basics: Why Brands are Getting it Wrong in Social Media
Question: What is your #1 advice for social media strategists and managers? Answer: Stop talking about social media Type “social media” into a Google search bar and you’ll find roughly about 4.7 billion results in .30 seconds. Next, try “social media conference.” You’ll see something along the lines of 1.2 billion results in .25 seconds. Social media is important but I’d argue we aren’t celebrating it for the reasons we should. Instead, we are forcing social media to conform to…
The Imminent Shift from Social to Digital Engagement
How do you define engagement? No matter how you define it, engagement is something that we most likely underestimate. Engagement symbolizes the touches that occur in various moments of truth and this should completely change not only how you engage someone in each moment but also how the inside of your company works with one another to make it frictionless and experiential. Whether a customer stands on the stage of awareness, consideration, purchase, or post purchase, touch points open and…
The 5 Pillars of New Media Strategy: There is no box!
I often share my thoughts to help global brands and enterprise organizations. But with this article, I would like to talk to the broader group of business professionals without reference to the size and shape of your company. Here and in many other media outlets, networks, and blogs around the web, social media is one of the most prevalent subjects in business today. While advice is everywhere, advice is becoming a commodity. Insight however, is precious. Let’s take this time…
