Rather than let this interesting discussion sink to the cavernous depths of my inbox, I thought I’d share it with you here.
1. You’re known as a visionary of future media as well as a trendspotter… what drew you to this position?
Not sure that they’re as much professions as they represent a labor of love.
The future of engagement introduces sociology into the marketing strategy. Technology is just that, technology. The tools will change. The networks will evolve. Mediums for distributing content will grow. Along with it, behavior will too continue to adapt.
In the era of the attention crash and social network fatigue, it is absolutely critical that we step back to realize that we are the communication bridge between companies and people. However, we also must realize that in the era of social media, people also have amplified voices and are now a powerful channel of peer-to-peer influence – for better or for worse.