Studying the impact of innovation on business and society

Tag: social

Social media gave everyone a voice, on the other hand, it also gave everyone a voice

Social media gave everyone a voice, on the other hand, it also gave everyone a voice

We live in a world where where information and misinformation is prevalent and weighted equally all too often. As human beings, we are learning how to use social media effectively to communicate and connect. At the same time, we’re drowning in abundance, complexity of choices and and unfortunately, the misappropriation or misdirection of influence. Concurrently in professional realms, many leadership teams are overwhelmed with trying to keep up with the sheer scope and scale of the digital evolution. For many…

Breaking the Digital Fourth Wall Through Experiential Storytelling

Breaking the Digital Fourth Wall Through Experiential Storytelling

The fourth wall is the space that separates a performer or performance from an audience. A character, actor, author or storyteller “breaks the fourth wall” when they address the audience directly.  As an analyst, author, blogger, podcaster and creator, I am by default, in the content business. Dedicating time to produce my work matters not if no one happens upon it. But once someone discovers my work, it must convincingly pierce the fourth wall between the medium and them to…

How to Make Lifelong Learning an Organizational Priority

How to Make Lifelong Learning an Organizational Priority

Guest post by Mark Burgess (@mnburgess) co-author of “Social Employees: The New Marketing Channel,” a 22-part video tutorial released by Lynda.com, a LinkedIn company. What is the value of lifelong learning, and how do you build it within your organization? Today, the value of building a culture of active learners can be summed up in one word: relevancy. In a recent post for Harvard Business Review, Pat Wadors, CHRO of LinkedIn, argues precisely this. Simply put, organizations that are not…

The 7 Success Factors of Social Business Strategy [INFOGRAPHIC]

The 7 Success Factors of Social Business Strategy [INFOGRAPHIC]

Over the years, my partner Charlene Li and I authored a series of research papers and also a short book on the evolution of social businesses, from philosophy to strategy to practice. Along the way, we also produced an effective maturity model and infographic that documented the six stages of social business transformation. This work would eventually pave the way  toward my focus on digital transformation and innovation today. Now, after all this time however, I wanted to share the…

Creating Truly Personal Omni-Channel Customer Experiences

Creating Truly Personal Omni-Channel Customer Experiences

When I was in London, I visited the Smart Focus HQ to shoot a series of videos, host a webinar and also sign books for local marketing professionals (videos and webinar accessible here.)  While there, something unplanned and very cool began to surface and I’m excited to share the result with you here. We assembled all of the content, organized it, and developed additional material as a dedicated ebook. I’ve embedded it below or you can read more about it…

The Gap Between Big Data and Big Insights: Turning data into engaging stories

The Gap Between Big Data and Big Insights: Turning data into engaging stories

Have you seen the popular HTC One TV commercial featuring Gary Oldman? It’s quite brilliant really. A highly celebrated A-list actor is paid millions to say little more than “blah blah blah” throughout the entire commercial. I’m reminded of it because that’s the reaction I tend to have these days when I hear the words “big data.” It’s almost as if I’m transported to the classroom in a Peanuts episode listening to the muted voice of the teacher muttering incomprehensible…

Introducing N3TWORK, A Mobile Television Network Powered by Interests and Context

Introducing N3TWORK, A Mobile Television Network Powered by Interests and Context

Early on, I was one of the first analysts to explore the dynamics of the interest graph versus the social graph in social networks. Think Twitter vs. Facebook. I learned right away that interest graphs tend to share connections based on topics rather than relationships. I also found that every person possesses a series of 6-10 interest graphs that together form a social graph.  Google refers to these groupings as “Circles.” The notion of manually organizing people by interests though…

4 Steps to Connecting with—and Engaging—Generation C

Connected, empowered consumers—also known as of Generation C—have come to expect businesses to know them, to understand them, and to deliver what they want, where, when and how they want it. I recently published an ebook with IBM, The Connected Consumer and the New Decision-Making Cycle, that explores the new decision making cycle of connected customers. You can download it for free here. Thanks IBM! The goal of the ebook, and also this post, is to introduce readers to the differences…

5 important questions answered about the importance of social business strategy

Altimeter Group founder Charlene Li and I recently published a report that documented the 6 Stages of Social Business Transformation.  In the process, we discovered the most common mistakes and successes businesses experienced along their journey.   What was most surprising however, not really, was the cavernous disconnect between social media strategy and overall business objectives. – Only 34% of businesses feel that their social strategy is connected to business outcomes. – Just 28% of companies we studied feel that they…

The Accidental Narcissist And The Future Of [Connected] Customer Engagement

The Accidental Narcissist And The Future Of [Connected] Customer Engagement

Have you ever noticed that your Facebook News Feed is the digital equivalent to “It’s a Wonderful Life?” Perhaps you’ve likened your Instagram stream to that of  “Lifestyles of the Digital Rich and Internet Famous.” In each network, and across multiple social streams, you’re fed a visual buffet of seflies, travel, food, fashion, and celebrations. In assemblage, they tell the story of life well lived, or at least a life well curated. At the center of each of these experiences…

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