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Tag: social

140 Characters Conference; Exploring the Disruptive Nature of Twitter

Twitter represents a technology platform, sustaining ecosystem, and evangelical community that facilitate not only a behavioral transformation in how we communicate and define online relationships, but also represents a fundamental shift in how we listen, share, participate, and learn. For many, Twitter is the catalyst that is inspiring individuals and organizations to discover and observe the real-time conversations and activity that affect perception and influence action. While Social Media has existed well before Twitter, its innovative, instantly gratifying, and seductive…

Twitter Flutters into Mainstream Culture: The New Competition for Attention Starts with You

Source Following the solo media vs. traditional media race that led Twitter into both relevance and irrelevance, the result is that the carefully guarded community and its unique culture are now permanently altered – for better or for worse. According to estimates sourced by Engadget Editor-in-Chief Ryan Block, Twitter grew by 1.2 million users simply as a result of the “Oprah-effect.” TechCrunch’s MG Siegler also explored the process for estimating Twitter’s path into the mainstream. What does 1.2 million new…

The Race to 1,000,000 Followers Sends Twitter and Social Media into Relevance and Irrelevance

Source Updated… It started as a simple and seemingly harmless contest. Who would be the first person on Twitter to reach 1,000,000 followers? This wasn’t yet another follower push open to just anyone on Twitter however, not even the Weblebrities who helped propel the popular micro community to an emerging, iconic pop culture status; it was (and at the moment, still is) a race between the world’s most visible celebrities and prominent media brands. Ashton Kutcher, a television and movie…

The Domino’s Effect

Domino’s brand cultivated over 49 years…damaged in 30 minutes or less. The latest viral video on the Web today isn’t related to an upcoming summer blockbuster, nor the next Chocolate Rain sensation or even the next Obama Girl. Today’s social video frenzy is a real time case study of what happens when the employees of a franchise use online video to inadvertently cause a global domino effect that financially and emotionally impacts other franchises, employees, customers as well as bruising…

The Conversation Index

I admire the work of Valeria Maltoni. Over the years, we’ve shared our individual ideas and vision for discovering, monitoring, and measuring relevant conversations in order to effectively chart the corporate landscape and identify opportunities for mutually beneficial engagement and learning. We’ve decided to collaborate to weave our experiences and advice into one post that we hope helps you unravel the confusion stemming from value over hype when evaluating Social Media as a channel for presenting, interacting, and observing. As…

Social Media Influences Buying Decisions

On the heels of my recent post, “Is Social Media Recession Proof,” Forrester released new details associated with its latest research survey that links business buyers and their process of researching solutions to Social Media. Forrester interviewed business buyers to learn about their social activity, in this case, more than 1,200 technology buyers in the U.S., Canada, France, Germany and the U.K. with 100 employees or more in seven major industries. According to the responses, Social Media isn’t only limited…

A New Alternative to Twitter Search: Identifying Tweets, Trends and People Related to Your Keywords

Twazzup, a new search for Twitter, debuted recently and it just may replace you’re activity on search.twitter.com for the time being (thanks Louis Gray). As Twitter vies for its place as your online attention dashboard, keyword search and the ability to link those discussions to real people becomes the key to relevant engagement and intelligence. Timelines serve as our centralized activity hub and determine what we read, what we say, and who we respond to simply by the information that…

Can the Statusphere Save Journalism?

What follows is the unedited version of my latest post on TechCrunch, “Can the Statusphere Save Journalism.” Earlier this month, I enjoyed an invigorating conversation over dinner with Walt Mossberg. Friends surrounded us, but for the majority of the evening, we were immersed in a passionate discussion that dismantled and rebuilt the potential future of media and communications. It took me several weeks to deconstruct the essence and impact of our dialogue in order to share the experience with you….

Is Social Media Marketing Recession Proof?

Source Fueled by a combination of popularity, curiosity, necessity, strategy, and trendiness, marketers are embracing a new recipe that injects a proactive, social approach to outbound communications and engagement – with or without all of the answers before they jump in. This approach, while courageous, has required faith, conviction, and champions who didn’t necessarily have access to metrics and case studies at the SMB and enterprise level. Many of the most and also least effective campaigns were implemented as a…

Facebook Now 200 Million Strong

Mark Zuckerberg Not to be outdone by the news of Twitter’s astronomical growth, Facebook’s Mark Zuckerberg announced that the popular social network has hit a noteworthy milestone, the welcoming of their 200 millionth user. To celebrate the moment, Zuckerberg commented, “When we built Facebook in 2004, our goal was to create a richer, faster way for people to share information about what was happening around them. We thought that giving people better tools to communicate would help them better understand…

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