Posts Tagged ‘social’

Lifestreams and Activity Feeds Channel Your Online Brand

Friendfeed officially launched this week making it the latest entrant into the foray of applications dedicated to channeling lifestreams and activity feeds. It also happens to be the newest ambassador for the emerging microblog and micromedia categories.

FriendFeed offers a unique way to discover and discuss information among friends,” said Bret Taylor, FriendFeed co-founder. It’s a great way to sift through the overwhelming amount of information available on the Web. FriendFeed has the information that you care about, because it’s from the people you care about.”

Should PR Agencies Blog?

Sam Lawrence lit a fire under those in Social Media and PR today by sharing a story about whether or not his PR agency of record should blog about working with Jive Software.

Jeremiah Owyang, Chris Brogan, Strumpette, and many others discussed it on Twitter (my favorite place for listening to and joining amazing and insightful conversations.)

Sam’s headline says it all, “I want our new PR Agency to blog about us but they don’t want to.”

Social Media is Not The Final Frontier of Marketing

Pierre Far has a thoughtful post asking whether or not Social Media is the final frontier of marketing.

He concludes that if you could answer the question, then you might be the next Seth Godin. Well, not even Google can help me turn up the consensus on the subject. However, the Holy Grail of marketing is an active discussion. To be fair, Pierre’s path to staging the original question and exploring potential answers is interesting and insightful.

Get Rich Quick with Social Media Marketing

I guess Social Media has arrived and I should say that I’m not surprised by some of the things I see these days. It was bound to happen.

Really good friend, and someone I admire, Erica O’Grady, pointed me to a very interesting conference coming up that has temporarily deflated my hopes for elevating and empowering marketing communications passionate marketers along with it.

The conference is not in any way, attempting to mask its intentions…

Wire Services Bypass Bloggers and Journalists

Whether you like it or not, the headline is true…

Looks like I wasn’t the only one to receive an interesting email from BusinessWire, ReadWriteWeb already ran a story about it.

BusinessWire is a press release wire service that, among other things, is one of the largest players in the industry for distributing news and content between PR and journalists, analysts, bloggers, investors, and other wire subscribers.

Social Media Releases In Action

I recently ran “The Definitive Guide to Social Media Releases,” which has received some great feedback. Thank you everyone!

Even though it’s a blog post, it doesn’t mean that its shelf life is merely limited to the brief period of time in between new posts. I’d like it to live on and evolve over time as we learn more about SMRs. And, you’re a big part of that evolution.

The Definitive Guide to Social Media Releases

The Social Media Release is back in the spotlight once again and its sparking conversations, inspiring experiments, and raising confusion along the way.

This time, intent and distribution take center stage.

Good friends Todd Defren and Christopher Lynn took the time to research how wire services are positioning their products for Social Media. Todd posted the results here. Great work guys!

Basically, when you call your local representative, you’re presented with the following capabilities.

Alltop Aggregates Influential Voices Across the Web

I was alerted earlier by good friend Todd Defren, that I have been included in the Alltop index of top sites on the Web.

Wow, thank you! I don’t know what to say. It’s a pretty incredible group of voices and I’m more than flattered to be included.

So, allow me to officially introduce Guy Kawasaki‘s latest startup, Alltop.

Guy at last year’s Gnomedex

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Transforming Customers into Evangelists: The Art of Listening and Engagement

I recently hosted a workshop at the Satisfaction event, Customer Service is the New Marketing. The topic I’m focused on was, “How to Listen to the Market and How to Engage Customers Online.”

Fellow workshop leaders include Christopher Carfi, Deb Schultz, Chris Heuer, Jeremiah Owyang, Becky Carroll, and Douglas Hanna.

Empowering your customers to become an extension of your marketing and sales forces isn’t new, but it isn’t widely embraced either. In fact, the function of most customer service has been relegated to overseas companies or even automated as companies seek to reduce the costs of keeping customers happy.

THE SEMMYS Recognize The Social Media Manifesto

I guess I must have been running a bit too fast lately, because I missed the fact that “The Social Media Manifesto, The Future of Corporate Communications,” made the finals for THE SEMMYS. Had I known, I would have asked for your help during the voting process 😉

THE SEMMYS tracks and ranks the year’s best posts in search engine marketing. Quite honestly, I was happy to be included in the finals. The manifesto finished as a runner up to “The Social Media Manual: Read Before You Play,” by Muhammad Saleem, Search Engine Land.

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Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.

Brian has authored several best-selling books including What’s the Future of Business (WTF), Engage! and The End of Business as Usual. His blog,, is ranked as a leading resource for insights into the future of business, new technology and marketing.

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