Jonathan Crow of ThinkFree recently conducted what he calls The Great Social Experiment where he tested and practiced the art of online social networking as a strategy for helping his company join the conversation across popular online communities and in turn, evaluate the business implications for doing so.
Crow assembled a roundtable of those active in the Social Media landscape to offer feedback, commentary, constructive criticism, and advice for the good of all marketing.
This post is in memory of Marc Orchant, an amazing friend, father, and geek, whom I will miss dearly. Marc was supposed to participate in this discussion. His unexpected passing has us all devastated. Our prayers and support are with his family.
Social networking, and social media specifically, have been painted as the new marketing landscape for businesses to engage with their communities of customers wherever they congregate.
In my view, we’re starting to hit a ceiling of discussion versus execution and practicality.
According to Owyang (who’s a good friend, so it’s strange to refer to him in the AP format), has experienced 2,000 referrers from twitter to his blog in last 30 days. Obviously, it’s a very popular topic as his comments have skyrocketed to over 200 and it’s not slowing down.
Behind these closed doors, a virtual council of big business marketers will meet to discuss how to best engage with people through blogs and all forms of social media.
The Blog Council exists as a forum for executives to meet one another in a private, vendor-free environment and share tactics, offer advice based on past experience, and develop standards-based best practices as a model for other corporate blogs.
Then it was off to the annual PRSA Media Predicts event at the Computer History Museum in Mountain View. It was nice to catch up with old and new friends. I made sure to pass around Now Is Gone promo materials.
Ladies and gentlemen of the jury, you have been presented a case as to whether or not the Social Media Release is nothing more than a MeatballSundae – a term created by Seth Godin to visualize the mixing of two great ideas into something not so tasty.
It’s cute to say the least, but unfortunately, cute doesn’t cut it.
Greg Jarboe, the prosecutor in this case, is someone whose work in SEO PR has helped evolve Public Relations into the Internet era, and we applaud his efforts.
Part Four of a series discussing blogger relations, “Building a Bridge Between Your Story, Bloggers, and People.” Scroll to the bottom to read this article with a white background.
The New Rules of Breaking News was written to open your mind and unlock creativity when introducing new products and services. It subscribes to the notion that there isn’t one “audience” to any given story or campaign. There are opportunities outside of the usual routine of drafting press releases and blasting news to reporters and bloggers.
Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.
His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.