Posts Tagged ‘social’
Chris Anderson, Editor in Chief of Wired and also author of The Long Tail, is someone whom I deeply admire and respect. We’ve linked to each other in the past and for the most part, I agree with his views and observations.
Every now and then Anderson discusses the state of PR and when he does, it causes nothing less than a full-blown blogstorm that reverberates across the entire industry. But, what matters is that we all learn from it.
Facebook isn’t the only online aggregator that contributes, defines, and showcases your online brand. Everything we produce and share is online and readily discoverable, not just by friends and family, but business associates, customers, prospects, clients, etc.
You’d be surprised what people see, remember and in turn, share with others.
Stowe Boyd recently captured a unique observation in his short post, “With Apologies to Henry Davied Thoreau,” where he warned, “Beware of any undertaking that requires editing your Twitter stream.”
Only 14 days until the release of Now is Gone and to get things rolling, Geoff Livingston and I are recording a series of weekly podcasts to discuss the seven principles of community engagement uncovered in the book.
The book is available for pre-orders at Amazon.com.
You can download Podcast #1 here or stream it from the Now is Gone blog.
Podcast #1 – Audiences versus Communities
- One-way communications to audiences versus two-way conversational marketing within communities
Duncan Riley, whom I greatly admire and respect, offered a very enlightening response to a recent question posed concerning the distribution of Social Media Releases on Gooruze, a new social network dedicated to helping marketing, advertising, search, and PR professionals learn, share and grow together. Disclosure, Duncan and I are among the eight founding “gooruze.”
His points are very important and worth sharing as they will make us “think” about how, when, where, and why to use social media releases, if at all.
Part Three of a series discussing blogger relations, “Building a Bridge Between Your Story, Bloggers, and People.”
Now that blogging is crossing over into the mainstream, certain bloggers have earned a right of influence and clout that rival many of the top journalists.
Todd Defren and Brian Solis.
The Social Media Release (SMR) is gaining traction and visibility and is now looked to by many as the savior of the traditional press release – which may honestly be too great a task for any one tool. But, at the very least, the discussions around the SMR are fueling the evolution and improvement of the press release overall.
I’m happy to announce that Now is Gone is on Amazon.com and is available for pre-orders.
Now Is Gone – A Primer on New Media for Executives and Entrepreneurs, explores how New Media (and Social Media) are forcing the evolution of PR through a rich set of meaningful interviews, case studies, and comprehensive discussions.
I received an invitation from Lee Oden to jump into Yahoo’s new Mash social network and while I reserve a more in depth post for later, I definitely wanted to take a moment to share some initial reactions and assessments.
First, Y! Mash is cute. Yes, cute.
It’s more related to Myspace than Facebook, so it’s definitely not the leading contender to channel a river of relevance or act as the premier online hub for your personal brand – at least not in a Facbook capacity anyway. But that doesn’t mean that we should write it off either.
As I’ve written in the past, Facebook is the most legitimate and productive social network for business professionals on the Web today. Not only does it connect people with other contacts, but it also, either intentionally or unintentionally, evolved into a powerful platform for aggregating all online activity to showcase a professionally wrapped package of expertise, personality, networks, and experience.
Just wanted to share the good news that the cover for Now is Gone was finalized and is ready to go. It should be listed on Amazon soon.
Thanks again to Geoff Livingston for including me in the development of this book.
Now Is Gone explores how New Media (and Social Media) are forcing the evolution of PR through a rich set of meaningful interviews, case studies, and comprehensive discussions.
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Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.