Posts Tagged ‘social’
The social media news release is rallying support. And more importantly, examples and discussions of usage are percolating throughout the blogsphere among PR practitioners and bloggers alike.
It’s no longer a matter of if, nor when, but now a matter of practice and evolution in order to determine success and failure.
In an impressive move, PRWeek EIC, Julia Hood, responded to the blogstorm of negative coverage about the magazine’s edict that PR was entering the 3.0 era.
My original article is here.
Instead of directly addressing the arguments and points of contention circulating in the blogosphere, Julia explained the rationale behind the 3.0 moniker, “Sometimes editors fall so in love with their ideas, they neglect to properly explain them. Judging by some of the blog posts about our ‘Public Relations 3.0′ agency business report cover line, that seems to be the case here.”
Almost within 24 hours of going on record stating that we will (should) not see anyone referring to PR 3.0 anytime soon, PRWeek runs an article about how the industry is entering a new age: PR 3.0. Hat tip to Constantin Basturea.
Excerpt from my post, “And let me point out, that there will not be a 3.0 or any other rev numbers, unless there is another tremendous evolution, fusion, or breakthrough in the practice, science, and art of communications.”
I was invited to moderate a panel at the Web 2.0 Expo entitled, “PR 2.0: Dead as a Doornail, or Still Alive?”
While the session was well attended, I honestly believe that this theme, and the title, was a bit premature and misleading. However, the session description was a bit more on target:
How many unfinished posts do you have in your draft folder? Or, better yet, how many ideas do you have that you are hoping to get to one day.
Well if you’re anything like me, a post is much more than simply sitting down, typing, linking, adding tags and then clicking the post button. And, this is an example of one such post.
Ok not really. But Leo Laporte jumping ship and joining Jaiku has definitely sparked controversy. And, it set the stage for a series of discussions comparing and contrasting Twitter and Jaiku – thus leaving behind the few other competitors that seem to miss these important discussions online.
It all started with Leo Laporte broadcasting a goodbye from Twitter – “Goodbye Twitter and Hello Jaiku.” The reigning king of Twitter, with over 4,400 followers, indeed left the community in favor of up-and-coming site, Jaiku.
I recently conducted an interview with Geoff Livingston who authors the well known blog, “Diary of an Ad Man.”
We covered a wide range of hot topics including PR 2.0, Silicon Valley vs. the rest of the world, Web 2.0, the future bust, Social Media, Media 2.0, Corporate Blogging, and how to fix the PR industry.
It not an easy discussion on any of these fronts, but it definitely ignites thinking and also warrants several individual posts.
I can add nothing that hasn’t been said in the worldwide, frightening discussion regarding the death threats made to Kathy Sierra and the unnecessary bashing of Maryam Scoble and other bloggers through hate posts and comments.
It is absolutely sickening that anyone would have to live life afraid of leaving their own home or have their brilliance silenced because their health is severely affected by fear.
Anonymity is unfortunately a cloak of courage which shrouds some people with a false-sense of power.
IDG is expected to announce that it will stop publishing the print edition of Infoworld, its enterprise-focused technology weekly magazine. Reports from Valleywag and Sam Whitmore’s Media Survey also have confirmed rumors.
Infoworld has provided technical analysis and reviews on key products, solutions, and technologies for almost three decades.
This is not unlike every challenge that most tech magazines, and magazines in general, face in the current shift to online, socialized media.
On the heels of Infoworld’s news that it is shuttering its print version and shifting its business towards events and online publishing, Tim O’Reilly reports that the San Francisco Chronicle is also in dire straits.
Indeed, traditional journalism is a dead man walking, but don’t confuse newspapers with news. Reporting news on the other hand, is thriving in ways never before possible thanks to blogs, communities, networks, everywhere messaging, and everything else that defines the pervasive social media landscape.
Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.
His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.