Posts Tagged ‘social’

Are You Talking to Me? Taking the BS Out of Business Blogging

Blogging is nothing new, yet it is still highly underrated and misunderstood by Corporate America. Note, this isn’t written for the legions of social media-savvy professionals, this is aimed at those looking for the right way to participate.

Although many of the same tools and strategies that make blogging so popular and influential are now starting to force new channels of business-to-business communications, most corporations are either slow to respond or treat it as the bastard step child of marketing.

Don’t Kill the Press Release, Shoot the Messenger

shootMessenger

Taking a step back from the highly publicized and globally viewed online game show series, “Get It or Don’t Get It,” I am still shaking my head wondering at what point the communications industry stopped paying attention to the need for evolution.

Millions of bloggers (not to mention journalists) use traditional releases to write stories everyday. Customers read SEO press releases in Yahoo and Google to make decisions.

DEMO 07 Though Pictures

I’m at DEMO – unofficially working with Ephraim Schwartz and Steve Fox of Infoworld. I’m snapping a ton of pictures and they’re running them in online stories and their DEMO slideshows.

Pictures are worth a thousand words….so, I’ve decided to cover DEMO as more of a photo journalist than a live blogger. UPDATE: Here’s a link to the entire album of 300 pictures from the event.

DEMO 07


Photo Credit: Rob Lee

Well, I’m getting ready to head on over to Palm Spring to attend the DEMO Conference.

Now in its 17th year, the DEMO conferences are known for launching important new technologies into the national consciousness. DEMO 07, taking place January 30 – February 1 in Palm Desert, CA, will introduce 68 carefully vetted products and
services to an audience of investors, business development executives, media, pundits, and fellow entrepreneurs.

Silicon Valley NewTech Meetup – January 2007

by Alison McNeill of FutureWorks

Now with over 959 members, the Silicon Valley NewTech Meetups are bigger than ever. That’s great news for companies like the ones below who want to get noticed. This meetup tool place in Palo Alto, where roughly 100 gathered to hear about some of the hottest emerging companies on the Web 2.0 scene.

Drumroll please. First we have…

Media 2.0 Workgroup Forms – Joining the Conversation

memberof_media2

Web2.0 has a workgroup, and now those dedicated to advancing the world of democratized media, now have the Media 2.0 Workgroup.

The Workgroup is a collection of shared voices in the New Media landscape. You can subscribe via one feed or grab the OPML.

“The Media 2.0 Workgroup is a group of industry commentators, agitators and innovators who believe that the phenomena of democratic participation will change the face of media creation, distribution and consumption. Join the conversation…”
- Chris Saad

Attention Traditional PR, Step Away from the Social Media Release – aka hRelease

101

I came across a post that really smacked me in the face with a stinging sense of reality. You can’t help everyone grow; only those that realize they can. We just have to do a better job of reaching everyone else to help lay a more informative foundation for people to cause change.

PR in the Long Tail

In hispost, “Long Tail PR: how to do publicity without a press release (or the press),” ChrisAnderson asks “But what of the Long Tail of media–all those new influentials, from the micromedia of Techcrunch and Gizmodo to individual bloggers? And the social news aggregators like Digg and our own Reddit? They’re where the most powerful sort of marketing–word of mouth–starts, but most of them don’t want to hear from a PR person at all.”

Thank You for Bringing Attention to the Need for Change

The conversation regarding the need for evolution in PR still rages on (with the SMR aka hrelease at the center of the controversy.)

PR2.0 Top Story on TechMeme

PR2.0 Top Story on Tailrank

Some bloggers “get it,” others are forcing us to do a better job explaining what we’re actually doing, while some (and the people who read their blogs) completely miss the point.

Enough Already: Getting the Social Media Release All Wrong

After spending a week writing “Social Media Killed the Press Release Star,” which painstakingly explains in great detail the need to improve the content and overall relevance of PR and press releases as well as putting a microscope on why the hell a social media (or let’s just call it “an overhauled”) release WILL exist, people still don’t get it.

Good friend, Stowe Boyd wrote an interesting post that I’m afraid is drawing the wrong kind of attention to an important movement…the need to improve PR and fix everything that’s wrong with the press release.

ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian

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