Studying the impact of innovation on business and society

Tag: social

The Social Network: Ecosystem vs. Egosystem

Of all the social networks competing for our online persona and social graph, Twitter is special. The culture and self-governing rules of engagement shaped by the “me” in social media, create a personalized  experience that looks and feels less like a “social” network and instead, creates an empowering information exchange. Twitter is at the heart of the Web’s evolving egosystem and its archetype is powerful and quite understated.  For better or worse, Twitter introduces the notion of notion of popularity,…

The Most Influential Consumers Online are on Twitter

Twitter is a human seismograph and it represents a transformative channel where everyday people possess the ability to affect actions. The cloud of collective consciousness that houses our thoughts, experiences, and conversations is also a data trove for experts to measure and mine serendipitous and organized behavior and events. Twitter is less of a social network in its design and operation and more of a series of interconnected social nicheworks. It brings together disparately connected personalities linked through friendship, admiration,…

5 Not-So-Easy Steps to Managing Your Brand Online

Unless you literally run your business with your ears plugged and your eyes covered, you are aware of the importance of social media and its impact on both brand and bottom line. However, while social media is the topic du jour in mainstream news, on blogs, in books, at conferences and at your local Starbucks, we may still underestimate its overall promise and potential. The socialization of business is comparable to the rabbit hole in Alice in Wonderland or the…

CRM Magazine’s 2010 CRM Market Awards

There’s a saying that good things happen when you least expect it. Such is the case this past week. As part of its CRM Evolution ’10 conference, CRM Magazine announced the winners of its 2010 CRM Market Awards. I’m proud to say that I was listed as one of eight CRM “Influential Leaders” by the magazine, to which I am quite literally speechless. To say that this came as a surprise would be an understatement. To be included among a…

Foursquare Means Business: Have you checked-in yet?

Are you playing Foursquare? Are you “going out” with Gowalla? Are you looped in with Loopt? Location-based services are once again changing the face of social networking. Where relationships were once at the center of user experience, in the Golden Triangle of mobile, social, and real-time interaction, “places” take center stage and corresponding  activities and rewards become the cast and crew of the production. What started as a way to literally see and be seen, has now transformed into a…

5 Social Media Best Practices for Business

Social networks and blogs are changing how consumers find places and services, how and where they share their experiences, and eventually, where they will spend their time and money. Without an understanding of, and participation in, social networks, you can miss shaping and contributing to the decision-making process of those who define the success of your business. While social media cheat-sheets and short cuts are available almost everywhere you look, the truth is that we have some work ahead of…

21 Rules of Engagement in Social Media

What follows is a modified excerpt from Engage!, the complete guide for businesses to build, cultivate, and measure success in the new Web. Chapter 17 Social Media is reinventing marketing, communications, and the dissemination of information. For many businesses and organizations, social networks represent hallowed grounds, bringing together customers, prospects and the people who influence their decisions in a shared, balanced, and interactive medium. While businesses now have access to these rich channels, the true promise of social media however,…

Question of the Week: How Should Organizations Respond to Social Technologies?

This week, I’m participating in “The Question of the Week” series hosted by Nokia’s IdeasProject. Each week, Nokia partners with industry thinkers to spark productive conversations and generate promising ideas. On June 6th, this Sunday, Nokia and I will select the best response and as a way of saying thank you, Nokia will send a new phone to the winner. This conversation is important and one that faces almost every business today. And as a result, the answers that I…

Social CRM is Just the Beginning: Looking Beyond Customers

In Engage!, I review the important catalysts and methodologies defining the new era of Social CRM or sCRM. In the discussion, I also introduce the idea of SRM (social relationship management), a concept that may at first blush, seemingly appear to introduce yet another acronym or perhaps challenge the promise of sCRM. However, its only intention is to spur thinking beyond the literal frameworks of traditional customer relationship management, whether it’s social or one-way. Much of this chapter was cut…

Q&A: Is One-Way Communication an Oxymoron?

Every now and then, I’m asked to answer questions for other blogs and media outlets – more so lately due in part to the recent release of Engage! The conversations that always trigger new insights, ideas, or perspectives and sometimes, I believe that the discussion is worth sharing with you, here. This is one such discussion hosted by my friend in Belgium, Jean-Paul De Clerck. #Engage! 1) A thought: Social networks are merely a technological extension of our human nature…

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