Posts Tagged ‘social’

Optimize Your Brand for Sharing and Social Search in 11 Steps

In Part One, we focused on how to make your brand findable and shareable in social media. A white paper by Gigya validates the shift to, and resulting importance of, social search and its dependence on crowd participation. Online businesses must optimize in order to earn referral traffic from social networks.

With the advent of social feeds — a live stream of friends’ activity shared on social networks like Facebook and Twitter — consumers can more easily rely on trusted personal relationships to determine what’s worthwhile to read, watch, play and buy online.

Redefining Viral Marketing

In September 2008 at Web 2.0 Expo in New York, I shared something that many, to this day, believe to the contrary, “There is no such thing as viral marketing.”

The declaration was empathetic in its direction to those marketers who have been on the receiving end of directives instructing them to create and unleash viral content. In parallel, the statement was aimed at those decision makers who assign such projects.

Social Capital: The Currency of the Social Economy

The convention for creating financial opportunities is evolving and changing the way we seed prospects, promote our expertise and prowess, and connect with those who can help us learn and advance through the facilitation of strategic and mutually beneficial alliances.

Digital capitalization is laying a foundation for expanding the need to cultivate and participate, not only in the real world, but also in the online networks and communities that can benefit us personally and professionally.

Mobile Internet Market to Eclipse Desktop Internet

Sounds like a sensationalistic headline, but if you read Morgan Stanley‘s latest series of reports on the Mobile Internet, you’ll walk away with the same impression.

Morgan Stanley’s global technology and telecom analysts documented the rapidly changing mobile Internet market to provide a framework for emerging trends and direction.

To set the stage, Morgan Stanley forecasts that the mobile Internet market will be at least 2x the size of desktop Internet when comparing Internet users to mobile subscribers.

Mark Drapeau’s New Job: Corporate Public Diplomacy via Innovative Social Engagement

Champagne and Dreams Tweetup, Ava Lounge, Dream Hotel - Mark Drapeau

Guest post by Mark Drapeau

For a good part of my career, I was a scientist researching how animal behavior is controlled by genes and neurons. Desiring something more, I got a terrific fellowship from the scientific society AAAS in 2006 and was able to conduct science and technology policy research at the Department of Defense for a few years. That experience opened my eyes to everything from the inner workings of the military, to how the government purchases goods and services, to how social technology is changing how the government conducts its operations.

The Predictive Web

From intent to purpose…

Good friend Jeremiah Owyang recently wondered whether or not the real-time Web was fast enough to keep pace with our insatiable appetites for information and connectivity. As such, Jeremiah introduced the emergence of what he refers to as the “Intention Web.”

With event planning features, like Facebook events, upcoming.org, we’re starting to see people make explicitly public remarks on what they want to do, when, and with who.  Welcome plancast.com a startup by Mark Hendrickson formerly of Techcrunch who created this simple website that allows people to broadcast what they plan to do next using Twitter or Facebook.

The Greatest Hits of 2009 Part X


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Happy New Year!

Well, this is it. The final installment of the most read, shared, and discussed posts of 2009. I hope that Part X as well as the other nine parts help you to leap into 2010 with confidence, inspiration, and direction.

Let the education and stimulus continue this year…

The Greatest Hits of 2009 Part X

1. Is Facebook Losing its Coveted Demographic?

The Greatest Hits of 2009 Part IX


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Happy New Year!

The closure of 2009 sparked a series of important news and events that only seemed to further the evolution of Social Media rather than subsiding and waiting for a new year. Your path in 2010 is defined by the knowledge you’ve amassed and embraced. It affects not only where you are, but where you’re going and how long it will take to get there.

The Greatest Hits of 2009 Part IX

The Greatest Hits of 2009 Part VIII


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Happy New Year!

Welcome to 2010…this is your year. Let’s build upon the lessons we learned in 2009 in order to help us continue on our journey towards earned relevance.

The Greatest Hits of 2009 Part VIII

1. The Second Life of Second Life

2. The Science of Retweets on Twitter

3. Teens Adopting Twitter

4. Social Media Accounts for 18% of Information Search Market

5. The Future of the Social Web

Ideas Connect Us More than Relationships

Earlier in the year, I was invited to share my thoughts and observations on the state of and vision for socialized media and the networks that connect us. Shot in a mobile studio outside of the Austin Convention Center during SXSW09, I joined Gary Bolles to discuss the theory that ideas are the “ties that bind” us in social networking – over relationships.

ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian

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