Influence: The capacity to have an effect on the character, development, or behavior of someone or something, or the effect itself.
Digital influence is a controversial topic. At the heart of the matter is this idea of influence and it raises questions and doubts as to whether or not the ability to cause effect or change behavior is truly measurable. Regardless of the answer, we are introduced to a new reality of social networking, an era where our actions and words in Facebook, Twitter et al. are used for and against us.
What follows is a guest post by Venessa Miemis…I’ve asked her to share insights from a developing research project she’s currently leading, The Future of Facebook Project. I recently took part in the project as I believe this discussion is more relevant than we currently imagine.
I recently sat down with Chris Beck, founder of 26dottwo, a digital media agency in the San Francisco Bay Area for a in-depth discussion on the state and future of social media. We examine a broad range of topics that explore the impact of the social economy on business, culture and the democratization of influence.
In this installment, we discuss “people” as the 5th “P” in the marketing mix. While this is a subject that’s been discussed over the years, the 5th P serves as a defined pillar in the newly published Hybrid Theory Manifesto.
The convention for creating financial opportunities is evolving and changing the way we seed prospects, promote our expertise and prowess, and connect with those who can help us learn and advance through the facilitation of strategic and mutually beneficial alliances.
Digital capitalization is laying a foundation for expanding the need to cultivate and participate, not only in the real world, but also in the online networks and communities that can benefit us personally and professionally.
I believe if Social Media warranted a mantra, it would look something like this, “Always pay it forward and never forget to pay it back…it’s how you got here and it defines where you’re going.”
This is the credo I live by and something that has only been reinforced as part of my daily regiment, online and in the real world.
Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture. His current book, Engage, is regarded as the industry reference guide for businesses to build and measure success in the social web.
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February 9, 2012
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