Participants: Chris Heuer, Brian Solis, Shel Holtz.
Content summary: Chris provides an update of the working group’s progress. We discuss the role of tags in the social media release. A discussion of Sun Microsystems CEO Jonathan Schwartz’s letter to the SEC seeking approval for blogs to serve as a channel for material disclosure.
Like a group of banditos, we’re all out there running around trying to share the knowledge and benefits of social media and help escalate the overall value and perception of corporate communications in a web-driven world.
As the future of Social Media Press Releases takes shape, it will take a community effort to keep it on track as well as encouraging mass adoption.
As part of the Social Media Club along with Chris Heuer and many others, I’m surrounded by industry visionaries who are pushing the movement forward, while also broadening the overall industry opportunity for Social Media in online public relations. We’ve also recently formed a Working Group to help establish an industry standard for the creation and distribution of Social Media Press Releases.
Online media, citizen media, and traditional print publications are competing at unprecedented levels, which are forcing many publishers to tighten their belts as a way of gunning for survival. Any tighter and they may suffocate themselves.
BusinessWeek just cut 15 reporters from staff, including good friend, Larry Armstrong. The publication is citing difficulties in the market.
It’s true that publications are laying off staff and it isn’t new. However, it’s always interesting to see who they target in their rounds. Larry is a proven, well known and highly respected business and technology journalist.
I’m very excited to be part of this movement. The first event is tonight at 6 p.m. If you can make it, please RSVP.
Event details:
Social Media Club Meeting #1
Begins: Wed, 16 Aug 2006 at 6:00 PM
Location: 857 Maude Avenue, Mountain View, CA 94043
It’s official!SocialMediaClub.org (SMC) launched today for the purpose of elevating Social Media to a higher level of professionalism. The organization will bring together different groups of social media practitioners such as bloggers, podcasters, publishers, journalists, students, artists, developers, marketers, and PR professionals.
Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture. His current book, Engage, is regarded as the industry reference guide for businesses to build and measure success in the social web.
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