Posts Tagged ‘social+media’

Anheuser-Busch Debuts AB-Extras.com; Fuses PR with Social Media to Humanize Stories and Ads

Disclosure: I am collaborating with Anheuser-Busch on the creation and release of AB-Extras.com


Today Anheuser-Busch announced AB-Extras.com – a social media destination for Bud fans 21 years of age and older to reveal the human element and stories behind the ads that will premier during the Big Game.

AB-Extras.com is a unique social platform for the internal PR team at Anheuser-Busch to also work more effectively with traditional and digital press and bloggers using the tools and services that they rely upon to publish and share stories.

Growth for Newspapers Online? Yes and No


Source

Nielsen Online is reporting that nine out of the top 10 newspapers experienced growth in online traffic between December 2007 to December 2008. The average growth across the board equated to 16%.

Here’s the breakdown:

NYTimes.com
Dec 07 (000): 17,1777
Dec 08 (000): 18,187
Percentage Change: 16

USATODAY.com
Dec 07 (000): 9,939
Dec 08 (000): 11,420
Percentage Change: 15

WashingtonPost.com
Dec 07 (000): 8.478
Dec 08 (000): 9,470
Percentage Change: 12

Is FriendFeed the Next Conversation Platform?

I recently discussed the viability of Twitter evolving beyond a micro community into a standardized platform for macro conversations. It’s certainly the path Facebook is traversing. And, both are making significant progress in the race to syndicate and aggregate the discussions that are important to us within our respective social networks.

There is another emerging platform worth discussing as it is quietly growing into an alternative solution to the disparate communities that are pervasive throughout the social web.

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Is Twitter a Viable Conversation Platform?

Twitter has us in a flutter.

Ev Williams, Biz Stone and team have created something so significant, that it’s changing how millions of people communicate with each other – and it’s only growing beyond imagination.

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Tracking the Obama Inauguration Across the Social Web: PeopleBrowsr Helps You Listen and Engage

Disclosure, I’m an adviser to PeopleBrowsr…

In early December, we released a public alpha of PeopleBrowsr, an attention-centered dashboard for managing your online relationships, brand management, and communication in Twitter and across multiple social networks – all from one place.

The public alpha is running incredibly well and thanks to everyone who contributed feedback, ideas, and recommendations, the public beta will be even more incredible.

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Social Networks Grow Up: More Adults Connecting Online


(cc) Brian Solis

As Social Media permeates our rhythm and routine for discovering, creating and sharing content and information online, the gap between generations is rapidly diminishing.

PEW Research released a new report that documents the increase in social networking activity among U.S.-based adults for both personal and professional relationships.

Just over one third (35%) of American adult Internet users have created a profile on an online social network, four times as many as three years ago. However, it is still much lower than the 65% of online American teens who use social networks to showcase their personality and also communicate with others.

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Which Blog Platforms Power the Top 100 Blogs?


Source

Is 2009 the year you finally dive into the world wide web of blogging? Or, is it the year you switch blogging platforms or services? It is for me. In fact, I’m exploring the near-term migration of PR 2.0 from Blogger to WordPress (both self-hosted).

Make no mistake, even with the popularity of micro communities such as Twitter, aggregated streams/lifestreams such as Strands and FriendFeed, and tumblelogs (Tumblr), blogging is still one of the most effective and visible stages to spotlight your expertise, thoughts, advice, opinions, and insight (for you and your company.) It fuels discovery and it conveys adeptness and reinforces participation.

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TweetSuite Links Conversations Between Blogs and Twitter

I’ve been observing Dan Zarrella‘s work from a distance for some time and this is the first post dedicated to his work. However, he is someone whom I also hope to collaborate with in the near-term.

Zarrella recently announced TweetSuite, a plugin for WordPress that integrates tweetback functionality into blogs. Much in the same way that trackbacks or linkbacks showcase inbound blogs linking to respective posts, tweetbacks monitor and display individual tweets that also feature links to specific blog content.

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The Poetry of Social Networking to Court Customers and Invest in Relationships

Sean Percival is a published author, developer, blogger, and an overall online marketing and SEO expert. A short while ago, Sean asked if I would write the foreword for his new book, MySpace Marketing.

Que, the book’s publisher, has graciously granted me permission to share the foreword with you. While the premise encompasses MySpace, as a social marketer, you could theoretically insert any “social network name” and find that the guiding principles and ideologies are perpetual.

Conversation Prism: The Language of Human Connections is International

When Jesse Thomas of JESS3 and I started to lay the foundation for the Conversation Prism, we realized that it was a much larger task then simply categorizing social networks and placing them within a visually-rich graphic or chart. My goal was to observe, analyze, dissect, and present the dynamics of conversations, how and where they transpired.

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ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian

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