Posts Tagged ‘socialmediaclub’

Learn, Discuss, Debate The Social Media Press Release Live on March 4, 2008

There is certainly no shortage of discussions related to the Social Media Release. It’s like that old saying. For every one person who speaks up, you can bet that it represents a greater collective of sentiment within the public. So, for every post or article on the Social Media Release, you can bet that there are countless PR veterans, emerging professionals, and students are who are intrigued, confused, supportive, or against the notion of a new platform for sharing, distributing, and hosting news and ensuing conversations.

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Defining Social Media

After publishing, “The Social Media Manifesto, A Manifesto for Integrating Social Media into Marketing,” I decided to take a short break. I wanted it to reside online for people to discover before it was pushed down the page with every post to follow. Afterall, we do have a very short attention span these days and the important posts that exist across the blogosphere are unfortunately quickly forgotten.

The Social Media Manifesto


Source: Shutterstock

In the past, I’ve spoken at PR, tech, and communications events about Social Media and how companies can engage in the conversations taking place with or without them. As much as I wanted to look into the future, I was rooted in the present as a means to connect it to the past. There are just too many new things to introduce to people and even more reasons why they should care.

Starting the Conversation on June 11th in Palo Alto


Artwork by Hugh McLeod of Gapingvoid

All too often I hear from proactive people that want to engage in social media, but don’t necessarily know where to start. Then there are those who do participate through blogs, social networks, and other social tools, but aren’t quite sure how to tie it all together into a bona fide business-oriented campaign.

Social Media Releases – Everything You Ever Wanted to (or Should) Know

MBPro-illumination

The social media news release is rallying support. And more importantly, examples and discussions of usage are percolating throughout the blogsphere among PR practitioners and bloggers alike.

It’s no longer a matter of if, nor when, but now a matter of practice and evolution in order to determine success and failure.

Social Media Releases – Everything You Ever Wanted to (or Should) Know

MBPro-illumination

The social media news release is rallying support. And more importantly, examples and discussions of usage are percolating throughout the blogsphere among PR practitioners and bloggers alike.

It’s no longer a matter of if, nor when, but now a matter of practice and evolution in order to determine success and failure.

Thank You for Bringing Attention to the Need for Change

The conversation regarding the need for evolution in PR still rages on (with the SMR aka hrelease at the center of the controversy.)

PR2.0 Top Story on TechMeme

PR2.0 Top Story on Tailrank

Some bloggers “get it,” others are forcing us to do a better job explaining what we’re actually doing, while some (and the people who read their blogs) completely miss the point.

Enough Already: Getting the Social Media Release All Wrong

After spending a week writing “Social Media Killed the Press Release Star,” which painstakingly explains in great detail the need to improve the content and overall relevance of PR and press releases as well as putting a microscope on why the hell a social media (or let’s just call it “an overhauled”) release WILL exist, people still don’t get it.

Good friend, Stowe Boyd wrote an interesting post that I’m afraid is drawing the wrong kind of attention to an important movement…the need to improve PR and fix everything that’s wrong with the press release.

Social Media Killed the Press Release Star

A New Year is upon us and I think I’ll start off the New Year with a rededication to the Social Media Release (SMR), the Social Media Club, and why the hell all of this will matter to marketing, communications and PR professionals this year.

The truth is that somewhere along the way, a few of those who “got it” embraced it as their own, those who are just now learning about it are “not getting” it, and a few of us, are tirelessly working to get everyone up to speed for the betterment of traditional and social media press releases.

Social Media and PR 911 – Stop the presses!

It’s not social media if the rest of the PR industry isn’t socializing…

I was a last-minute invite to the Bulldog Reporter Advanced PR Technology in Practice event in San Francisco on Friday to discuss Social Media and successful examples in today’s PR landscape.

I joined Sally Falkow, a fellow Social Media Club member, and Eric Schwartzman, on the “Brave New World of Social Media” panel.

Topics included:

ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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