Posts Tagged ‘socialmediaclub’

Auburn University’s Robert French Develops New Process for Social Media Press Releases

I just posted a short article recognizing Robert French’s new process through which students may practice creating versions of Todd Defren’s social media press release template.

Read about it at Social Media Club.


New Media Release NMRCast #7

I joined Chris Heuer, Tom Foremski, and Shel Holtz for the latest edition of the NMRCast (New Media Release) for Shel’s award-winning For Immediate Release (FIR) podcast. This was a interesting and informative episode that not only discussed the future of the NMR but also current examples by Todd Defren, Shel Holtz, and my agency, FutureWorks, as well as Todd‘s recent post regarding Top 5 Principles of Social Media News Releases.

NMRCast #7 – “Real-world implementations” is available online here.

Social Media News Releases

Yesterday, Todd Defren ran a short, but sweet, post to help PR pros “stop and think” in order to develop more successful SMPRs .

  • Democratize “Access”
  • Ensure “Accuracy”
  • Embrace “Context”
  • Build “Community”
  • Be “Findable”

I also added an idea or two, and in my discussion with Tom Foremski , the list is far from complete, but it is off to a great start…so stay tuned for updates.

  • Write “intelligently”
  • “Eliminate” hyperbole

September SF NewTech Meetup

September SF Newtech Meetup

On the heels of the Silicon Valley NewTech Meetup in Palo Alto on Tuesday, I spent the day in San Francisco at the Social Media Club HQ specifically to attend my first SF event – well that and a million other things on the SF to do list.

Six Degrees of Social Media

Today I spent my day at the SocialMediaClub HQ working on the official announcement for the working group dedicated to developing a new, social media aware standard for press releases.

This is exciting stuff and I really believe that this is the sign of many new things to come that will (and already is) fundementally changing the PR industry and its targets. to Build a Community for Social Media Professionals

I’m very excited to be part of this movement. The first event is tonight at 6 p.m. If you can make it, please RSVP.

Event details:
Social Media Club Meeting #1
Begins: Wed, 16 Aug 2006 at 6:00 PM
Location: 857 Maude Avenue, Mountain View, CA 94043

It’s official! (SMC) launched today for the purpose of elevating Social Media to a higher level of professionalism. The organization will bring together different groups of social media practitioners such as bloggers, podcasters, publishers, journalists, students, artists, developers, marketers, and PR professionals.


Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.

Brian has authored several best-selling books including What’s the Future of Business (WTF), Engage! and The End of Business as Usual. His blog,, is ranked as a leading resource for insights into the future of business, new technology and marketing.

Contact Brian



  • Brian Solis, Future of Business Forum, Oslo
  • Brian Solis, Future of Business Forum, Oslo
  • Brian Solis, Future of Business Forum, Oslo
  • Brian Solis, Future of Business Forum, Oslo