Studying the impact of innovation on business and society

Tag: sociology

The New Peeple App Does Not Represent People; Stop This App Before It’s Released

The New Peeple App Does Not Represent People; Stop This App Before It’s Released

“Character is destiny.” This is the ironic tagline for Peeple (I’m not linking to it), a new app that wants to be the “Yelp for people” allowing anyone to rate you “professionally, personally and romantically” as long as they have 1) a Facebook account, 2) your phone number and 3) that they’re a real person. I’m not kidding. This is a real app that is one-to-two months away from impacting your social, professional and dating graphs all because two enterprising…

Social media is about social science not technology

Social media is about social science not technology

In 2007, I wrote an article entitled, “Social Media is About Sociology Not Technology.” It’s a statement that after five years (and counting), I thankfully continue to see shared every day on Twitter. As time passed and experience matured, I amended that statement to now read, “Social media is about social science not technology.” Why did I change such a powerful statement? I believe that it is not only stronger now, it is also truer. See, sociology is just one…

Study: Will You Abandon Facebook in Favor of Google+?

The question seems premature or perhaps over dramatized, but I ask it with all sincerity. Whether the answer is yes or no or if the answer is not yet within grasp, think about the question at any level you wish and try to answer it. It is the process of thinking through the strengths and weaknesses of Facebook and Google Plus where you discover what each network means to you and why and how you will divide your time and…

The Twitter Paradox

There’s an old saying, “If it ain’t broke, don’t fix it.” Twitter is a paradox that redefines that old saying to, “If it’s broke, don’t fix it, because it works.” For all intents and purposes, Twitter shouldn’t work, yet 200 million people (and bots) have created accounts in this thriving information egosystem. Now, news no longer breaks, it Tweets. Celebrities use it daily to connect directly with fans and also augment their income streams. Politicians and governments use Twitter to…

Malcolm Gladwell, Your Slip is Showing

Solidarity Time is always limited, but in these historic times, I wished to add perspective in the hopes of moving this important conversation in a productive direction. Malcolm Gladwell continues his march toward dissension with his latest installment in the New Yorker about social media vs. social activism. Honestly, Gladwell is more than welcome to share his thoughts as it is a democratized information economy after all.  I do find it alarming however, that he is wielding his influence through…

An Audience with an Audience of Audiences

An Audience with an Audience of Audiences

From my book…The End of Business as Usual Several years ago, Mollie Sterling shared a picture of a classroom at her alma mater, The Missouri School of Journalism. The picture eventually went viral and in 2008, Apple used it in a press conference announcing a next generation Macbook event. In her post entitled “Look at them Apples,” Sterling featured the now famous picture with a statement that documented the rapid evolution in human computing and networking, “It does my heart…

Best of 2010: Getting to Know Your Friends, Fans and Followers

In 2010, we were introduced to the important distinctions between monitoring and listening. At the same time, we observed an emerging dichotomy between the social graph (your personal and professional connections) and the interest graph (those who share common interests, goals, and concerns). For business strategists, publishers, and marketers, windows into the world of customers and influencers were finally jarred open to reveal the people who define online markets. In 2011, we will place greater emphasis on listening as a…

Best of 2010: We the People

There’s an old saying that I think about more and more as I study technology and its impact on behavior…technology changes, people don’t. But nowadays, I’m not so sure. I think technology is indeed changing and us along with it. Whether it’s through social networks or digital lifestyle products such as iPhones and Kindles, we are adapting and perhaps evolving as a result. Through social networks such as Facebook, Twitter and Foursquare, we are learning to live our lives online,…

How Twitter is Changing: A new study reveals Twitter’s new direction

2010 will be forever commemorated as the year Twitter matured from a cool but undecided teenager into a more confident and assertive young adult. While there’s still much room to mature and develop, Twitter’s new direction is crystallizing. With a new look, Dick Costolo as the new CEO, and an oversold new advertising platform, Twitter is growing into something not yet fully identifiable, but formidable nonetheless. At a minimum, Twitter is an extension of each one of us. It feeds…

Who are All of These Tweeple?

Twitter is not a social network. While Facebook is the digital equivalent to your online residence,  Twitter is your window to relevance, a network where individuals connect through fleeting interactions yet rooted in context and interaction.  How we embrace and invest our persona in this paradigm says more about the future of digital culture and ourselves than we might imagine. And, it’s only increasing in its societal prevalence. – More than 100 million Tweets fly across Twitter every day. –…

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