Studying the impact of innovation on business and society

Tag: sociology

Introducing The Conversation Prism

Last year, Robert Scoble and Darren Barefoot debuted the Social Media Starfish to visualize and document the rapidly evolving landscape for social tools, services, and networks. If you work in marketing, public relations, advertising, customer service, product development, or any discipline that’s motivated, shaped, and directed by customers, peers, stakeholders and influencers, monitoring and in some cases, participating in online conversations is critical in competing for the future. Over the last month, I worked with Jesse Thomas of JESS3, to…

The Art of Conversation – It’s About Listening Not Marketing

Discussions and debates on the viability, necessity, and effectiveness of conversational aka social media marketing continue to roar across the Social Web. There are three sides to this equation: – New media pioneers and practitioners who defend and evangelize the art of conversations because they’re investing in people and their feedback and have the experience to showcase value and ROI. – Social Media marketers who embrace social tools and promote their use in corporate/brand marketing and Public Relations, learning in…

The Essential Guide to Social Media – A Free eBook

I’ve been involved with Social Media since the beginning and the more I work, write, and speak, the more I learn. Over the years I’ve observed a series of questions and reactions that I’ve documented along the way and have actively included them in my posts, ebooks, contributions, as well as at my speaking appearances. Over the last year, I’ve assembled the most commonly asked questions and the answers into a free, downloadable ebook as a way of contributing to…

MicroPR Personalizes Public Relations

New media is forcing the rapid evolution of communications and is reinventing the science of public relations into the art of “personalized” relations. And, with micromedia further refining and improving how we communicate with each other, PR is going to learn the hard way, that the days of blasts and untargeted spam pitching will get us nowhere with today’s influencers. Stowe Boyd placed a stake in the ground during the Web 2.0 Expo with the introduction of #TwitPitch, a very…

PR 2.0: Putting the Public Back in Public Relations

Have you ever met someone so energetic, positive and incredibly smart – someone who exudes passion and someone who “gets it” in an inspirational way? I’m lucky to know one such person, Deirdre Breakenridge, and she has just published a new, must-read book, PR 2.0: New Media, New Tools, New Audiences. I’m honored to have my ideas, philosophies, experiences, and vision shared throughout the book. I’m even more humbled to have been asked to contribute the foreword. PR 2.0, as…

PR 2.0 = The Evolution of PR, Nothing Less, Nothing More

Source There are many of us running back and forth from the edge to the center who would love to drop “2.0” from new evolution of PR. Hey, it’s even the name of this blog, and has been for years, but there’s a reason I haven’t changed the name yet. The subject itself is a catalyst for healthy, informative, and motivating conversations. I was reminded of this as good friend Kami Huyse shouted on Twitter recently, “I hate PR 2.0…

Cultural Voyeurism and Social Media

Sociology – The study of human social behavior, especially the study of the origins, organization, institutions, and development of human society. About a year ago, I wrote an article entitled “Social Media is About Sociology and not Technology.” The recognition of people versus the tools is now more critical than ever. Although, it still isn’t necessarily embodied in many of the words and work shared by fellow Social Media Marketers. Less talk, more learning and action are required. There’s no…

Social Media is About Sociology Not Technology

The future of engagement introduces sociology into the marketing strategy. Technology is just that, technology. The tools will change. The networks will evolve. Mediums for distributing content will grow. Along with it, behavior will too continue to adapt. In the era of the attention crash and social network fatigue, it is absolutely critical that we step back to realize that we are the communication bridge between companies and people. However, we also must realize that in the era of social…

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