As 2015 drew to a close, Brian flew to Düsseldorf to close out NEOCOM, an annual event for multichannel retail and commerce. There, he spoke about “retail re-imagined,” redesigning the online and offline shopping experience based on the incredible technology and behavioral trends playing out now and over the next few years.
Following the event, he met with the NEOCOM team to shoot a short three-minute video that he would love for you to see.
Brian Solis, who joined The ED Sessions Nov. 11, 2015 in Boise, Idaho, is a digital anthropologist who studies the effects of disruptive technology on business and society. He humanizes technology’s causal effect to help empower the average citizen to engage in ways that can change the course of a community, state, or nation. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.
No one likes change, but in order to survive in this rapidly evolving world, TV station executives need to hold their noses and jump in, said Brian Solis, principal analyst and author at Altimeter Group, addressing attendees at PromaxBDA’s Station Summit.
“Digital Darwinism is affecting every single industry out there today, not just television,” said Solis. “More than 40 percent of the companies that were at the top of the Fortune 500 in 2000 were no longer there in 2010.”
In his social capital speech, Brian Solis explains the role of social media in branding and business. The digital analyst examines how technology and sites like Twitter affect business. Social media interaction including likes and comments result in a social economy, where these elements equate to currency.
Mark Johnson of Loyalty360 returned from the PegaWORLD 2015 conference inspired by the clarion call for customer engagement through simplicity and understanding. He summarized the event quite well and it serves as a primer for businesses to rethink customer experience.
Brian Solis was featured in the highlight reel of this year’s Digital Media Summit hosted during Canadian Music Week. His keynote conversation was both entertaining and informative, helping artists, labels, managers and marketers compete in a “mainstreaming” economy. You can watch his keynote with Ted Cohen here.
:22 – Social media is narcissistic + rethinking technology to bring back artistry
Brian Solis from Altimeter Group was the starting keynote, talking about disruptive technology and how businesses can undergo digital transformation. One of the issues with companies and change is that executives don’t live the way the rest of us do, and have to think of the shareholders first, but may not have sufficient insight into how changing customer attitudes and the supporting technology will impact their profitability, or even their ability to survive. “A Kodak moment” is now about how you go bankrupt when you ignore disruptive technology: not something that you want to capture for posterity.
Avant de vous laisser découvrir mon résumé de l’intervention de Brian Solis, je souhaitais remercier Comexposium pour ce plateau extrêmement réussi et j’espère que la thématique « Be inspired » sera maintenue en 2016.
Pour cette conférence dédiée au futur du marketing, Brian Solis parle de l’inadaptation du marketing actuel qui est tourné vers la création de campagnes pour des plateformes spécifiques et non pas pour les personnes auxquelles elles sont destinées.
Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.