Posts Tagged ‘startup’

Silicon Valley Hierarchy of Needs


The other day, my friend Loic Le Meur shared a hilarious take on Maslov’s famous Hierarchy of Needs, simply called, “Silicon Valley Hierarchy of Needs.” For many, including me, the list of laughably superficial “needs” of those mocked in Silicon Valley are also a little too familiar or relatable. We all know that person, someone like them, or we’ve seen them characterized in spoofs, TV, movies, books, etc.

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Unicorns, Startups, and Giants: The New Billion Dollar Benchmark in Silicon Valley

Orange Silicon Valley Unicorn Companies

Silicon Valley is more than a place, it’s a movement. While many debate where the “next” Silicon Valley will gain prominence, the point that many onlookers miss is that innovation is at the heart of the crusade. Whether it’s in the San Francisco Bay Area, Los Angeles, New York, London, Paris, India, et al., innovation is global and its sole purpose is to disrupt our way of life…for the better of course.

Disrupt or Be Disrupted: Welcome To The Disruption Revolution

Disruption Revolution Cover

Sometime toward the end of last year, I spent some time with David Passiak (@Passiak), author of Red Bull to Buddha: Innovation and the Search for Wisdom. At the time, he was leading an ambitious project to connect over 20 innovators in the tech startup world and share their perspectives in one, free, book…Disruption Revolution: Innovation, entrepreneurship and the new rules of leadership.

San Francisco Mayor Ed Lee Adopts Startup Culture in Government

Welcome to the season 4 premier of Revolution! Believe it or not, this is the fourth season of bring you some of the best minds exploring the revolution and evolution in tech, business, and culture. In this premier episode, I’m more than proud to host San Francisco Mayor Ed Lee on the show. Together we explore how governments can adapt and improve services by embracing startups and the culture that helps them accelerate and excel.

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It’s Always Darkest Before the Dawn of Entrepreneurship

Understanding the investment process in Silicon Valley used to require membership to a very exclusive club of investors, plugged-in media and experienced entrepreneurs. Adeo Ressi sought to change that. After starting seven successful companies that created over $2 billion in shareholder value he was faced with diminishing equity with each new company he would start. In 2007, Ressi unveiled the anonymously backed in 2007 to shine a light on the situation to improve the human and financial relationships between investors and entrepreneurs in Silicon Valley and around the world.

How Government Should Embrace Startups and Innovation to Revamp…Everything

The future of government isn’t just created, it’s co-created

Technology is disrupting everything it touches, from arts to government. But with disruption comes an opportunity to innovate. And of all the places where innovation is overdue, government takes the top spot.

This episode of Revolution features Jay Nath, who serves as chief innovation officer for the City of San Francisco. Nath works with Mayor Ed Lee to embrace the city’s vast pool of technology startups and entrepreneurs in order to drive more innovation within the government.

Never Say Never: How Loic Le Meur turns startups into successful experiences

All eyes are on innovation hot spots around the world. But it’s not just about hot startups, soaring investments, and mind-blowing exits, it’s about the series of common traits that inspire entrepreneurialism. Vision, determination, creativity, salesmanship and the relentless pursuit of communities is something that not only applies to entrepreneurs but also intrapreneurs within small and large organizations. The truth is that in times of innovation, everyone must think about what we do today and how it can be done differently tomorrow.

Disruptive Technology and How to Compete for the Future

Disruptive technology is the bearer of tremendous opportunity and equally a harbinger of obsolescence. Technology’s impact on society and business is substantial, if not underestimated. As technology continues to become part of everyday life, it becomes disruptive in how people communicate, work, and connect. The evolution of society and technology happens with or without adaptation or understanding. And, it’s contributing to a very real phenomenon of Digital Darwinism, a situation where organizations are faced with a need to adapt to markets and customer behavior or risk a loss in favor, competitive advantage or worse, irrelevance.

Fear Kills Businesses, Dead

What follows is the unedited version of my most recent post, currently live at TechCrunch.

Credit: Stuant63 via Flickr

It’s official. We’re in a recession. Recessions naturally inject fear and panic, which is only heightened by every discussion of market losses, layoffs, bailouts, and somber predictions. We’re only human after all; of course everything affects us personally and emotionally.

Fear is not a catalyst for productivity however.

Redefining the Echo Chamber to Excel in an Economic Crisis

My latest post is now up on TechCrunch. What follows is the unedited director’s cut.

The point of this article is to redefine how startups (not solely tech companies) view and define early adopters and the “echo chamber” in order to gain momentum in order to “cross the chasm” to the next tier of evolution, adoption, and monetization. This is about uncovering the very people who can benefit from what they’re introducing and in turn, evolve the product/service based on real world feedback.


Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.

Brian has authored several best-selling books including What’s the Future of Business (WTF), Engage! and The End of Business as Usual. His blog,, is ranked as a leading resource for insights into the future of business, new technology and marketing.

Contact Brian



  • Brian Solis, Future of Business Forum, Oslo
  • Brian Solis, Future of Business Forum, Oslo
  • Brian Solis, Future of Business Forum, Oslo
  • Brian Solis, Future of Business Forum, Oslo