Posts Tagged ‘state’
I recently had the opportunity to co-host an event in San Francisco with Jonathan Wolf of Criteo to discuss the past and future of retail and mobile commerce. That evening celebrated the release of the company’s quarterly State of Mobile Commerce Report, based on its pool of online shopping data covering more than a billion transactions totaling over $130Bn of annual sales.
When I published the first in a new series of reports exploring the state and future of Digital Transformation, it was almost the antithesis of a typical technology report. It didn’t talk about tech trends for automated marketing. It mentioned zero platforms, software or apps for improving processes, manufacturing or customer or employee engagement. It also didn’t talk about the latest enterprise cloud services to improve marketing or CRM or process big data and the like. Instead, I, along with my Altimeter Group colleagues Jaimy Szymanski and Charlene Li, offered a behind the scenes glimpse to learn about the people who are bringing about change inside of companies and how technology serves an enabler for digital transformation.
Part 14 in a series introducing my new book, The End of Business as Usual…this series serves as the book’s prequel.
When you think about social media, what do you envision? Twitter, Facebook, Youtube, Foursquare? If you’re like me, blogs would have made the top of the list. But how can blogs survive in a time when the attention of connected consumers is not only precious, it’s elusive. After all, people can read no more than 140 characters at a time right? With the surplus of networks and a river of social activity that washes away personal information levees, how can we be anything but distracted?
Part 6 in a series introducing my new book, The End of Business as Usual…this is not content from the book, this series serves as its prequel.
The state of social media is no insignificant affair. Nor is it a conversation relegated to a niche contingent of experts and gurus. Social media is pervasive and it is transforming how people find and share information and how they connect and collaborate with one another. I say that as if I’m removed from the media and cultural (r)evolution that is digital socioeconomics. But in reality, I’m part of it just like everyone else. You and I both know however, that’ I’m not saying anything you don’t already know.
Last year at SXSW, Foursquare founder Dennis Crowley joined Frank Eliason (previously @comcastcares), Altimeter Group’s Jeremiah Owyang and me on stage to discuss the shifting landscape of social engagement. While I focused on the sociology of engagement and the impact it is having on culture and society, I also sought to balance the conversation by demonstrating the impact of digital actions and interaction between people and businesses.
In Part Two of The State and Future of Twitter, we reviewed Promoted Tweets and the new advertising platform and metric system that will test and hopefully strengthen the “interest graph” that connects individuals around relevant subject matter and eventually the ads that they might find relevant. In Part Three, we are going to review the news and ideas that erupted during the Chirp conference as well as the new features that position Twitter as “consumption media” and how it will earn new users and simultaneously increase the activity and contributions of everyone.
Original Artwork by @Natasha
The state and future of Twitter is passionately debated as users and industry pundits explore whether or not the platform and the relationships that connect one another are in danger of slowing or worse, regressing. Over the last year, Twitter experienced its most phenomenal growth to date, fueled by the adoption of the communication network by highly visible and influential personalities that attracted legions of new users to establish one-to-many and ultimately many-to-many connections. But, then the meteoric ascent practically leveled-off…
Each year at Blogworld Expo, Technorati CEO Richard Jalichandra presents The State of the Blogosphere as one of the event’s prestigious keynotes. For those who are unfamiliar with Technorati, it serves as a directory and search engine for the blogosphere as well as a benchmark for the ranking of blogs worldwide.
While there has been much discussion about the relevance and even demise of blogs as the statusphere and micro updates gained traction in addition to earning prominence in the mainstream spotlight, the reality is that blogs are a vital ingredient to the media ecosystem.
I’ve been on a recent whirlwind speaking tour recently, sharing and learning all things related to the socialization of marketing and service as well as how to measure these new strategies and tactics. From San Diego to New York to SF back to New York and then Vegas and SF again, I was reminded that no matter how grand an expert one purports to be, the truth is that we’re all still trying to figure this out as it continually changes – together. I’m not talking about what to do or how, but what must be done in order to ensure that this global renaissance paves the way for permanent residence in every media property and business through value, education, and reform.
Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.
Brian has authored several best-selling books including
What’s the Future of Business (WTF),
The End of Business as Usual.
His blog, BrianSolis.com, is ranked as a leading resource for insights into the future of business, new technology and marketing.