Posts Tagged ‘Steven Van Belleghem’

The 4 C’s of the Conversation Company: still a long road ahead for most companies

Guest post by Steven Van Belleghem (@steven_insites)

One of the key challenges in the social business/conversation world is: how can companies honestly be customer-oriented. In my research, I learned that four pillars help companies to move forward in this challenge. These four dimensions are: Customer experience, Conversation management, Content marketing and Collaboration with clients.

Customer Experience: people love to talk about your service and your products. It is the key driver of consumer conversations.

From Co-creation to Collaboration: 5 pillars for business success

Guest post by Steven Van Belleghem (@steven_insites) & Tom De Ruyck (@tomderuyck)

In the last months, my colleague Tom De Ruyck and I did some research on structural collaboration between companies and customers. We’ve interviewed 17 C-Level executives working at 17 organizations, operating on a global scale. We wanted to get a clear view on the new evolution of structural collaboration in 2012 business live: in this article you can read our most important findings.

ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian

RECENT TWEETS

FLICKR FEED

  • San Francisco Ferry Building
  • Holiday Sweaters by @rdhawksworth
  • “The Embrace”
  • Disruption as an Ecosystem

ARCHIVE