Posts Tagged ‘style’

The Social Media Style Guide: 8 Steps to Creating a Brand Persona

What follows is an edited excerpt from Engage!

Anyone who has ever worked in corporate marketing, advertising, and branding is more than familiar with a brand style guide. It’s how we ensured that the brand was represented as intended through marketing aesthetics and messaging – including detailed usage instructions on font, style, color, language, placement, positioning, etc.

It is our bible and adherence to its tenets and instructions is strictly enforced.

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ABOUT ME

Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture. His current book, Engage, is regarded as the industry reference guide for businesses to build and measure success in the social web.

The New Book
The End of Business as Usual



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Engage v2



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