- June 14, 2010
- 195 Comments
What follows is an edited excerpt from Engage!
Anyone who has ever worked in corporate marketing, advertising, and branding is more than familiar with a brand style guide. It’s how we ensured that the brand was represented as intended through marketing aesthetics and messaging – including detailed usage instructions on font, style, color, language, placement, positioning, etc.
It is our bible and adherence to its tenets and instructions is strictly enforced.