Posts Tagged ‘style’

Introducing Wolf & Wylan, a new line of pocket squares that directly benefit cancer research


My good friend Jesse Redniss, Senior VP of Digital at USA Network, and I are aiming to bring back the lost art of gentlemanliness with a twist, one that blends style, character and digital philanthropy. And, we need your help.

Jesse and I are introducing a very special line of pocket squares in honor of October and the fight against #breastcancer and #Movember to combat prostate and testicular cancer. This very special line flies under the brand of Wolf & Wylan and we have two designs that needs new pockets to call home.

Read More

The Social Media Style Guide: 8 Steps to Creating a Brand Persona

What follows is an edited excerpt from Engage!

Anyone who has ever worked in corporate marketing, advertising, and branding is more than familiar with a brand style guide. It’s how we ensured that the brand was represented as intended through marketing aesthetics and messaging – including detailed usage instructions on font, style, color, language, placement, positioning, etc.

It is our bible and adherence to its tenets and instructions is strictly enforced.


Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.

Brian has authored several best-selling books including What’s the Future of Business (WTF), Engage! and The End of Business as Usual. His blog,, is ranked as a leading resource for insights into the future of business, new technology and marketing.

Contact Brian



  • Relevance by Brian Solis
  • Düsseldorf to SFO - skimming the clouds
  • Brian Solis, Future of Business Forum, Oslo
  • Brian Solis, Future of Business Forum, Oslo