Studying the impact of innovation on business and society

Tag: success factors

The 7 Success Factors of Social Business Strategy [INFOGRAPHIC]

The 7 Success Factors of Social Business Strategy [INFOGRAPHIC]

Over the years, my partner Charlene Li and I authored a series of research papers and also a short book on the evolution of social businesses, from philosophy to strategy to practice. Along the way, we also produced an effective maturity model and infographic that documented the six stages of social business transformation. This work would eventually pave the way  toward my focus on digital transformation and innovation today. Now, after all this time however, I wanted to share the…

Q&A: The 7 Success Factors of Social Business Strategy

Q&A: The 7 Success Factors of Social Business Strategy

Last year, my Altimeter Group colleague Charlene Li and I published a series of research reports on the state and evolution of social business. In our research, we discovered that the most advanced businesses shared seven success factors in developing, launching, and measuring social business strategies.  Our friends at Jossey-Bass asked us to turn it into an ebook and that we did! The Seven Success Factors of Social Business Strategy During the launch, we were interviewed by the Amazon team…

Visualizing the DNA of a Social Business Via Infographics

Visualizing the DNA of a Social Business Via Infographics

Recently, my Altimeter Group colleague Charlene Li and I published an ebook that revealed The Seven Success Factors of Social Business Strategy. To our pleasant surprise, the industry didn’t just react with positive feedback, but also with fantastic infographics that brought the core of the book to life. I wanted to share a few with you here. Over the years, we studied businesses endeavoring to master social media at various stages. We detailed our findings in our research report uncovering…

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