Posts Tagged ‘svase’

PR for Startups Now Available as a Free ebook

January 9, 2008
View Comments

I recently spoke at an SVASE StartUp University event in San Francisco to discuss PR and how startups can effectively leverage the right strategies, tools and tactics in order to gain visibility at every stage of their growth – without breaking the bank.

Early stage and bootstrapped startups must embrace DIY (Do it Yourself) or outsourced PR as their product reaches advanced alpha in order to build strategic visibility without losing precious time.

It all starts with answering a several important questions:

Categories:

Business - Marketing

PR 2.0 - New Communications

Social Media

Breathing New Life into Dying Web 2.0 Start-ups

July 18, 2006
View Comments

On Sunday, Dead 2.0 ran an amusing, yet poignant article that should slap Web 2.0 CEOs and marketers with a dose of reality.

What started as methodologies and technologies to enhance the dynamic between site, applications and their users has blown up into what many are calling Dotbomb 2.0.

The evolution of Web 2.0 is out of control now that the marketers have gotten a hold of it. Today’s self appointed Web 2.0 leaders are really nothing at all close to the original philosophies and beliefs of how to make a better, evolving, more interactive web experience.

Categories:

New Media University

ABOUT ME

Brian Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on the convergence of marketing, communications, and publishing. He is principal of FutureWorks, an award-winning New Media agency in Silicon Valley, and has led interactive and social programs for Fortune 500 companies, notable celebrities, and Web 2.0 startups. BrianSolis.com is among the world's leading business and marketing online resources.