Posts Tagged ‘tailrank’

Engage or Die! ROI vs. ROP in Social Media

This isn’t an attempt at sensationalism, this is a clear message for all businesses, in every market – Engage or die! If you don’t, you’re competition will. Those who engage with customers and markets will cultivate loyalty in ways never before possible. Traditional marketers will lose, unless they embrace new media.

The key however, is finding ways to measure everything in ways that mean something at every level of corporate communications.

SF Beta Video Interviews


As part of the continuing saga of video interviews with the latest players in tech, Alison McNeil, Jeff Smith and the rest of the PR2.0 crew headed up to SF Beta to hear poetry?

Yes, it’s true. No demos this time…just Haiku.

Presenters included:
Meetro (Vinnie Lauria / VP)
CivicEvolution (Brian Sullivan / Founder)
Rooftop Comedy (Will Rogers / Co-Founder)
ShopCastTV (Eric Swan / Founder)
The Forbin Group (Cindy Phung / Worker Bee)
BuzzShout (James Yu / Co-Founder)
Diigo (Maggie Tsai / Co-Founder)

October 2006 SF Beta Web 2.0 Mixer


Photo Credit: Beau Liening

Grab a bottle of bubbles at your local Longs or RiteAid, get outside and commence blowing.

Try to make one very big bubble, gander, marvel at its size, call all of your friends to see it, and then, pop. Pop? That’s so 1.0.

Now, do it again…but, be careful…don’t let this one pop. Instead of filling it with air, try injecting a bit of hope and enthusiasm into each blow.

STIRR It Up! Founder’s Mixer 1.6 Raises the Bar

STIRRFoundersMixer6SF

This was STIRR ’s sixth event and there was no doubt that it was the biggest to date. In fact they had to move from Blue Chalk in Palo Alto to The Whisper Lounge in SF in order to accomodate the growth. In discussions with Sean Ness and Joanne Wan, estimates were easily placed at about 225.

225…? Kudos STIRR team!

STIRR 1.6

ABOUT ME

Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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