Studying the impact of innovation on business and society

Tag: tailrank

Engage or Die! ROI vs. ROP in Social Media

This isn’t an attempt at sensationalism, this is a clear message for all businesses, in every market – Engage or die! If you don’t, you’re competition will. Those who engage with customers and markets will cultivate loyalty in ways never before possible. Traditional marketers will lose, unless they embrace new media. The key however, is finding ways to measure everything in ways that mean something at every level of corporate communications. In any given day, I will sell, evangelize, educate,…

SF Beta Video Interviews

As part of the continuing saga of video interviews with the latest players in tech, Alison McNeil, Jeff Smith and the rest of the PR2.0 crew headed up to SF Beta to hear poetry? Yes, it’s true. No demos this time…just Haiku. Presenters included: Meetro (Vinnie Lauria / VP) CivicEvolution (Brian Sullivan / Founder) Rooftop Comedy (Will Rogers / Co-Founder) ShopCastTV (Eric Swan / Founder) The Forbin Group (Cindy Phung / Worker Bee) BuzzShout (James Yu / Co-Founder) Diigo (Maggie…

October 2006 SF Beta Web 2.0 Mixer

Photo Credit: Beau Liening Grab a bottle of bubbles at your local Longs or RiteAid, get outside and commence blowing. Try to make one very big bubble, gander, marvel at its size, call all of your friends to see it, and then, pop. Pop? That’s so 1.0. Now, do it again…but, be careful…don’t let this one pop. Instead of filling it with air, try injecting a bit of hope and enthusiasm into each blow. Nice work….I can see the beginnings…

STIRR It Up! Founder’s Mixer 1.6 Raises the Bar

This was STIRR ’s sixth event and there was no doubt that it was the biggest to date. In fact they had to move from Blue Chalk in Palo Alto to The Whisper Lounge in SF in order to accomodate the growth. In discussions with Sean Ness and Joanne Wan, estimates were easily placed at about 225. 225…? Kudos STIRR team! STIRR is an effective mix of “live” social and business networking among a highly qualified crowd of tech innovators,…

Join the Newsletter

Sign up for the newsletter.

Stay Connected
Instagram
Twitter