Posts Tagged ‘tech’

Launching at TechCrunch50? Don’t Fire Your PR Just Yet

Note, This is the uncut, unedited version of my TechCrunch post, “The Big Conference Launch: How to Stand Out from the Crowd.” I’m also running this version to provide a deeper understanding of how to rise above the noise with at least 124 other tech companies/products competing for mind share at TechCrunch50 and DEMOfall.

PR for Startups Now Available as a Free ebook

I recently spoke at an SVASE StartUp University event in San Francisco to discuss PR and how startups can effectively leverage the right strategies, tools and tactics in order to gain visibility at every stage of their growth – without breaking the bank.

Early stage and bootstrapped startups must embrace DIY (Do it Yourself) or outsourced PR as their product reaches advanced alpha in order to build strategic visibility without losing precious time.

It all starts with answering a several important questions:

New ebook: The Art and Science of Blogger Relations

Happy New Year everyone!

The discussion around blogger relations is more relevant now than ever. And quite honestly, with every debate, exploration, and analysis, these conversations only fuel the advancement and improvement of Public Relations overall.

It makes us think.

Lest we forget, there is a significant percentage of bloggers, reporters, and analysts who think we’re useless – we’re merely spin artists who focus on pitching, blasting, and cranking out poorly written press releases. We contact people without caring or knowing their interests or passions without knowing what we’re talking about or why it should matter to them. That’s the perception.

The New Rules of Breaking News, Beware of Embargoes

Part Four of a series discussing blogger relations, “Building a Bridge Between Your Story, Bloggers, and People.” Scroll to the bottom to read this article with a white background.

The New Rules of Breaking News was written to open your mind and unlock creativity when introducing new products and services. It subscribes to the notion that there isn’t one “audience” to any given story or campaign. There are opportunities outside of the usual routine of drafting press releases and blasting news to reporters and bloggers.

The New Rules for Breaking News, Robert Scoble Should be in PR

Part Three of a series discussing blogger relations, “Building a Bridge Between Your Story, Bloggers, and People.”

Now that blogging is crossing over into the mainstream, certain bloggers have earned a right of influence and clout that rival many of the top journalists.

Techmeme Launches Top 100 Leaderboard, A New Resource for Tracking Influence

2006 – 2007 saw the rise of new media and it has been nothing short of disruptive for journalists, communications professionals, newsmakers, and the people formerly known as the audience.

I’m sure this isn’t news to you. After all, you’re reading this blog, which says that you’re already part of the new media movement and are mostly likely creating your own media as well.

CES 2007 Snapshot


CES 2007 is the electronics event of the year and there are no signs of slowing down. The sheer volume of companies, new electronics, gadget lovers, deal makers and media is deafening and entrancing.

Some of the more fascinating elements about CES that you probably won’t read anywhere but here, pertain to the socialization of information and not so much the technology and gadgets themselves. CES has a global audience and a global attendance. And, for five days, we all convene at the LVCC, Sands, among the dozens of simultaneous events globalize information.

Interview with Vincent Lauria of Silicon Valley Newtech Meetup

Silicon Valley NewTech Meetup is on the fast-track to become a must-attend monthly event. Similar to STIRR, SVNT showcases new technology and attracts prominent and up-and-coming executives, technologists, programmers, marketing gurus and VCs.

Vincent Lauria is the founder of SVNT and is also the VP of products for Meetro, an online service that combines the best features of messengers and social networks together with location.


Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.

Brian has authored several best-selling books including What’s the Future of Business (WTF), Engage! and The End of Business as Usual. His blog,, is ranked as a leading resource for insights into the future of business, new technology and marketing.

Contact Brian



  • Relevance by Brian Solis
  • Düsseldorf to SFO - skimming the clouds
  • Brian Solis, Future of Business Forum, Oslo
  • Brian Solis, Future of Business Forum, Oslo