Studying the impact of innovation on business and society

Tag: techset

Why Your Brand Needs Vidcon and the Rise of Creator Influence and Trust

Why Your Brand Needs Vidcon and the Rise of Creator Influence and Trust

For the last three years, I’ve made it a point to attend Vidcon, even if that meant missing the prestigious Cannes Lions. Why? Because the roots of shifting consumer behavior, trust and influence are evident to those paying attention. For those who are tracking what’s next, the future of entertainment and engagement is taking shape online and live in Anaheim every summer. Thousands upon thousands of young adults, children and supportive parents convene upon Vidcon every year in the hopes…

I was supposed to write about Apple’s new show ‘Planet of the Apps,’ Instead, I wrote about @GaryVee

I was supposed to write about Apple’s new show ‘Planet of the Apps,’ Instead, I wrote about @GaryVee

This post started as a review of the new show on Apple Music, “Planet of the Apps.” I realized the world didn’t need another announcement or review of the show. What I will say is this, any show that aims to help entrepreneurs bring their ideas to life and also transform them into budding businesses that change the world is important. The show features Jessica Alba, Gwyneth Paltrow, will.i.am and Gary Vaynerchuk. I’ve had the privilege of working with this crew (except…

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