Studying the impact of innovation on business and society

Tag: telephony

Crisis Communications 2.0 – The Skype is Falling

Take a deep breath. On August 16th, the unthinkable happened for the millions of Skype subscribers around the world. For two days, they were left stranded without the ability to make Web-based phone calls or even chat with one another, sending everyone back to the very communications devices they were so intent on leaving behind – email, phones, and instant messaging. For two days, basically everyone subscribed to the Skype “Out” service literally. So when your service goes down, what…

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