Duncan Riley, whom I greatly admire and respect, offered a very enlightening response to a recent question posed concerning the distribution of Social Media Releases on Gooruze, a new social network dedicated to helping marketing, advertising, search, and PR professionals learn, share and grow together. Disclosure, Duncan and I are among the eight founding “gooruze.”
His points are very important and worth sharing as they will make us “think” about how, when, where, and why to use social media releases, if at all.
In the first post of this series, I asked for your help in laying the press release to rest – as it exists today. Unfortunately, today’s release has evolved into a collection of posturing, hyperbole, and canned quotes that have very little impact on the ability to generate significant news coverage.
One of the most important takeaways of the last article was that a significant percentage of customers are reading press releases directly through search engines as well as Google and Yahoo news.
The press release is on life support and I’m rallying a team of supporters to euthanize it – not to put it out of its misery, but to keep it from contributing to the misery of reporters, analysts, bloggers and the people who read them.
The process of writing and distributing a press release can be excruciatingly painful and is almost laughable when you read the final product.
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