Posts Tagged ‘the hollywood reporter’

Music, Film, TV: How social media changed the entertainment experience

Social media is more than a digital water cooler for TV and movies. The global conversation that takes place around events and the experiences people share based on what they watch teaches us about consumer preferences. More importantly, their activity influences behavior. Behavior counts for everything. Studying it is just the beginning of course. In order to understand and eventually steer behavior, we must translate activity into insights and in turn, translate insights into actionable strategies and programs.

ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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  • Please find safety first before posting a selfie on social media. This includes Facebook, Instagram, Twitter, Snapchat, Vine, Tumblr, all all social networks and apps. Your followers and friends won’t mind waiting a few minutes.  And, don’t worry, they wi
  • Bae, y u no stop saying bae? Ain’t this on fleek bruh? #SMH #FML   For those people wondering WTH I’m talking about…I just read a series of articles my 30 and 40 something year old marketing experts teaching me how to talk to teens and Millennials. #AF

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