Posts Tagged ‘thinkfree’

ebook: The Art and Science of Social Media and Community Relations

After running the popular series that evaluated and discussed ThinkFree’s experiment in Social Media, I decided to compile all of the posts into one free and downloadable ebook for your reference.

Download as a Word doc

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The Series on PR 2.0:

The Art and Science of Social Media and Community Relations

Experiments and Lessons Learned in Social Media Part I

Experiments and Lessons Learned in Social Media Part II

Experiments and Lessons Learned in Social Media – Part III


Source

Jonathan Crow of ThinkFree recently conducted what he calls “The Great Social Experiment,” where he tested the art of online social networking to evaluate whether or not joining conversations across popular online communities would benefit his company. Crow created a roundtable featuring Chris Brogan, Aaron Brazell, Cathryn Hrudicka, Doug Haslam, and me to offer feedback, constructive criticism, and advice to help ThinkFree and other companies learn from his experiment.

Experiments and Lessons Learned in Social Media – Part II


Source

Jonathan Crow of ThinkFree recently conducted what he calls “The Great Social Experiment,” where he tested the art of online social networking to evaluate whether or not joining the conversation across popular online communities would benefit his company.

Crow created a roundtable featuring Chris Brogan, Aaron Brazell, Cathryn Hrudicka, Doug Haslam, and me to offer feedback, constructive criticism, and advice to help ThinkFree and other companies learn from his experiment.

Experiments in Social Media – Part I

Jonathan Crow of ThinkFree recently conducted what he calls The Great Social Experiment where he tested and practiced the art of online social networking as a strategy for helping his company join the conversation across popular online communities and in turn, evaluate the business implications for doing so.

Crow assembled a roundtable of those active in the Social Media landscape to offer feedback, commentary, constructive criticism, and advice for the good of all marketing.

The Art and Science of Social Media and Community Relations

This post is in memory of Marc Orchant, an amazing friend, father, and geek, whom I will miss dearly. Marc was supposed to participate in this discussion. His unexpected passing has us all devastated. Our prayers and support are with his family.

Social networking, and social media specifically, have been painted as the new marketing landscape for businesses to engage with their communities of customers wherever they congregate.

In my view, we’re starting to hit a ceiling of discussion versus execution and practicality.

Introducing Office 2.0OLS

apple-1984-still

Last year, at Ismael Ghalimi’s Office 2.0 Conference in San Francisco, I was more than encouraged about the future of shifting from a traditional PC/server software-based architecture to an anywhere, anytime Web-based collaborative office. 2007 is the new 1984 – meaning Office 2.0 applications represent to consumers what Apple meant to PC users over 20 years ago.

Office2.0 version 1.5, Additional Insight from Day One

office20logo

The other day, I was reading Read/Write Web before heading up to Office 2.0 and Richard McManus posted some great questions to stimulate dialogue and create a forum for truly interesting market and technology analysis.

Does Office 2.0 represent a revolution, a paradigm shift? Or just incremental improvement on Microsoft Office?

What Office 2.0 apps and services best represent the paradigm shift of Office 2.0 to you?

Do you agree that Google’s web-based office apps are more evolutionary than revolutionary?

ABOUT ME

Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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