Studying the impact of innovation on business and society

Tag: Tom De Ruyck

From Co-creation to Collaboration: 5 pillars for business success

Guest post by Steven Van Belleghem (@steven_insites) & Tom De Ruyck (@tomderuyck) In the last months, my colleague Tom De Ruyck and I did some research on structural collaboration between companies and customers. We’ve interviewed 17 C-Level executives working at 17 organizations, operating on a global scale. We wanted to get a clear view on the new evolution of structural collaboration in 2012 business live: in this article you can read our most important findings. We all know that collaboration…

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