Posts Tagged ‘tom+foremski’
Every now and again a reporter or blogger decides to shake up the PR industry by showcasing how we FAIL, flop, or simply when we do things wrong. Some do so out of anger, others are genuine in their desire to help, while some are simply tired and do so out of spite.
The press release is on life support and I’m rallying a team of supporters to euthanize it – not to put it out of its misery, but to keep it from contributing to the misery of reporters, analysts, bloggers and the people who read them.
The process of writing and distributing a press release can be excruciatingly painful and is almost laughable when you read the final product.
Company X Launches World’s First, Industry-leading, Innovative Thingamabob that will Change Our Lives for the Better
The conversation regarding the need for evolution in PR still rages on (with the SMR aka hrelease at the center of the controversy.)
Some bloggers “get it,” others are forcing us to do a better job explaining what we’re actually doing, while some (and the people who read their blogs) completely miss the point.
After spending a week writing “Social Media Killed the Press Release Star,” which painstakingly explains in great detail the need to improve the content and overall relevance of PR and press releases as well as putting a microscope on why the hell a social media (or let’s just call it “an overhauled”) release WILL exist, people still don’t get it.
Good friend, Stowe Boyd wrote an interesting post that I’m afraid is drawing the wrong kind of attention to an important movement…the need to improve PR and fix everything that’s wrong with the press release.
A New Year is upon us and I think I’ll start off the New Year with a rededication to the Social Media Release (SMR), the Social Media Club, and why the hell all of this will matter to marketing, communications and PR professionals this year.
The truth is that somewhere along the way, a few of those who “got it” embraced it as their own, those who are just now learning about it are “not getting” it, and a few of us, are tirelessly working to get everyone up to speed for the betterment of traditional and social media press releases.
As a function of the Social Media Club, Chris Heuer and I were recently discussing Social Media Press Releases with a reporter at a PR trade magazine when we realized just how many people have yet to even learn about the fundamentals of social media. For example, as we were defining the building blocks of an SMR (social media release), Chris stopped and asked the interviewer if she knew what a “tag” was. That was a great question, it turns out, because the answer was no.
Hats off to Paul over at StarkedSF for this tip.
An interesting story ran over at Read / Write Web discussing the market of social bookmarking as well as comparing several leaders in the space – although it doesn’t seem to include RawSugar and FURL , among others.
I’ve recently held discussions with Todd Defren , Shel Holtz , Chris Heuer, and Tom Foremski regarding social bookmarking, individually, as well as on the NMR “New Media Release” Cast, and how it can be leveraged by the PR industry. Todd has also covered this topic over at PR-Squared.
On the heels of its official launch, Social Media Club (SMC) formed the Media Release Working Group to begin development of the hRelease , a new standard for modernizing the traditional press release for a Web-centric world.
The Media Release Working Group will work closely with the Microformats community, while evaluating other technologies such as XPRL, XBRL, and NewsML to establish a standard way of organizing, tagging, distributing, and sharing ‘official’ organizational communications among blogs and other online communities. The group intends to present an initial draft specification on November 2nd at the Society for New Communications Research Symposium in Boston.
I’m very excited to be part of this movement. The first event is tonight at 6 p.m. If you can make it, please RSVP.
Social Media Club Meeting #1
Begins: Wed, 16 Aug 2006 at 6:00 PM
Location: 857 Maude Avenue, Mountain View, CA 94043
It’s official! SocialMediaClub.org (SMC) launched today for the purpose of elevating Social Media to a higher level of professionalism. The organization will bring together different groups of social media practitioners such as bloggers, podcasters, publishers, journalists, students, artists, developers, marketers, and PR professionals.
In February, Guy Kawasaki wrote an extensive article that was in essence, a strategy guide to strengthen the bridge and enhance the likeliness for PR and communications professionals to reach influential bloggers. Yes, I know, February…that was a lifetime ago in Silicon Valley. But, I think this article will only gain greater relevance as time goes on and is more important today than it was just several months ago.
Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.