Posts Tagged ‘transaction’

Likes, Genre, Action – Facebook Introduces Frictionless Sharing and Actions

Following the official roll out of its new Timeline, Facebook is introducing Actions, a series of new applications that change how people interact with apps, content, brands, and each other. The new apps will extend Mark Zuckerberg’s vision of frictionless experiences based on Facebook’s Open Graph platform, where apps introduce new ways to share your actions with your friends either implicitly or explicitly. With the new Open Graph platform, developers will introduce new Actions and Action buttons that extend the functionality of sharing beyond Likes to now include a dictionary of suggestive words such as “Want,” “Own,” “Read,” etc.

ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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FLICKR FEED

  • Brands are co-created
  • Ideas
  • "Customer centricity starts by investing in a culture of putting the customer first. Technology then amplifies your purpose so that it creates and extends value to those seeking it." - not sure who created it, but if it's you...thank you!
  • Generation Z will never know what it’s like to dial 411 and answer questions like, “What city please?” and “What listing please?”  Or, then get frustrated only to try multiple listing names to finally hear, “I’m sorry, I can’t find that listing.”

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