Thank you to everyone who helped make (R)evolution Season 1 so special. I took some time off to start writing the next book. I’m happy to share however, that taping has already started for Season 2. The new season begins on March 11, 2011.
Welcome to the (R)evolution, a new series that connects you to the people, trends, and ideas defining the future of business, marketing, and media.
During Blogworld Expo, I had the opportunity to share the stage with Mr. Mark Burnett, a groundbreaking television producer, perhaps best known for creating and producing industry-defining reality television shows such as Survivor and The Apprentice. On stage, we spent an action-packed hour discussing his experiences and how he transformed his ideas into successful realities.
Living in Silicon Valley, tech startups and industry giants serve as common fixtures, much in the same way movie studios and production companies adorn Hollywood. Twitter, Facebook, and YouTube are on the minds and in the conversations of leaders and entrepreneurs. And, they’re also factored into the business strategies of today and tomorrow.
Six years ago I had the opportunity to work on an ambitious social project that set out to socialize the living room. Keep in mind, this was before the popularization of social networking as it exists today. In almost every way, this system predicted what would ultimately transform your experience on PCs as well as everything else. It was rooted in the realization that the Web was an isolated and lonely experience and that in order for online and terrestrial content to connect with audiences in the future, a new hybrid was required – one that fused social, consumption, and participation in the overall experience.
According to the Pew Research Center for the People & the Press, a new survey indicates that 40% of respondents claim the Internet as their primary source for national and international news, versus 24% in 2007. In comparison, 35%, up 1% from 2007, rely on newspapers and 70% count on television as their main source for news, down from 74% in 2007.
There’s something to be said for the phenomenon that is amateur video on the Web. After earning Time’s Person of the Year, the “you” generation continues to drive the new web with each video and picture posted, tagged, and shared, every blog post and podcast, trackback, link, and comment, through every social bookmark, annotation, and search, all of the twitter casts, and micro and mobile text and IM updates we broadcast. Now, get ready for lifecasting.
Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.