Posts Tagged ‘twitter’
Nielsen recently released a new report that officially documents what many of us already know, just never substantiated through data. According to a study published at the end of January 2010, Nielsen observed the online social activity of consumers around the world and discovered an 82% increase in time spent on social networking sites in December 2009. On average, users spent more than five and a half hours on popular networks such as Facebook and Twitter in December 2009. In December 2008, users clocked just over three hours on social networking sites.
Interesting headline I know…However, it’s not intended to be sensationalist, simply a matter of fact and also a topic worthy of discussion.
Facebook announced that active users of its mobile platform surpassed 100 million, each and every month. And, this usage happens on almost every carrier in the world. If interaction and participation serve as the foundation for social media, then Facebook is setting the standard. Facebook is reporting that mobile users are twice more active on Facebook than non-mobile users.
Social Media marketing is rapidly earning a role in the integrated marketing mix of small and enterprise businesses and as such, it’s transforming every division from the inside out. What starts with one champion in any given division, be it customer service, marketing, public relations, advertising, interactive, et al, eventually inspires an entire organization to socialize. What starts with one, a domino effect usually ensues toppling each department, gaining momentum, and triggering a sense of urgency through its path. And, it also marks the beginning of our journey through the ten stages of social media integration.
In 2009, Google struck a deal with Twitter, rumored at $15 million, to integrate tweets into keyword related Google searches. And last month, Google also integrated real-time search technology to surface blog posts and news content as they hit the Web – dramatically improving the previous five to 15 minutes its spiders would take to crawl the Web. I should also note that Collecta also offers the ability to search the real-time Web, but its results also include popular networks within the social Web. Between Google and Collecta, Twitter Search is starting to show its age.
One of the most common fears I focus on defeating among executives and brand managers is that in new media brands lose control by publishing content and engaging in social networks. The general sentiment is that by sharing information and creating presences within public communities that they, by the nature of democratized participation, invite negative responses in addition to potentially positive and neutral interaction. By not fully embracing the social Web, many believe that they retain a semblance of control. The idea is that if brands abstain from providing a forum for hosting potentially disparaging commentary, it will prevent it from earning an audience – in this case, an audience that can impact the business and the reputation of the brand.
Source: Shutterstock (edited)
As the flame of 2009 flickered into the history books, Facebook celebrated its rise to 350 million users and certain dominance in the U.S. social networking market. However, in December, analysts questioned whether or not Facebook was losing its cool as time spent on the popular social network dropped three consecutive months among 18-24 year old users. Experts feared that the “family effect” was having a negative impact within this highly coveted demographic.
As I observed:
What follows is the unabridged version of my current post on Mashable, “Twitter’s Most Influential Topics of 2009.”
As we ring in the New Year and usher in twenty ten, let’s take a moment to reflect on the topics that defined the real-time stream in Twitter.
Contrary to popular belief, Twitter wasn’t the only story of 2009. Facebook skyrocketed to over 350 millions users in 2009 and continued its rise to global pervasiveness becoming one of the top visited sites on the Web.
As aspiring digital anthropologists and sociologists, we thoroughly enjoy and appreciate the trending topics readily available for review and analysis on Twitter. On Twitter, trends are defined and shaped by the shared interests published in the form of status updates that suddenly congregate and rally.
Now that Twitter employs a Chief Scientist, we will benefit from the ongoing interpretation and publishing of Twitter behavior and activity to better understand how Twitter is constantly evolving.
In a discussion with Robert Scoble recently, I suggested that Twitter also consider hiring a digital anthropologist or sociologist, to not only analyze and comprehend data, but also effectively observe cultures and shifts within this burgeoning online society in order to participate in and ultimately shape its transformation.
With a $1 billion valuation, Twitter is becoming, according to Co-Founder Evan Williams, an information network, a practically priceless exchange for connections, information, and the resulting activity that ensues.
Indeed, Twitter appears to have evolved into a human seismograph, a lifeline interweaving people through conversations, reciprocity, and connections inspired by the interests, ideas, passions, causes, and observations that move them.
Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.
Brian has authored several best-selling books including
What’s the Future of Business (WTF),
The End of Business as Usual.
His blog, BrianSolis.com, is ranked as a leading resource for insights into the future of business, new technology and marketing.