Posts Tagged ‘twitter’

Time Spent on Twitter Soars by Over 3,700%, Facebook up 700%

I just read an interesting report published by Nielsen that examines time spent on multiple Social and Micro Networks. The study compares total minutes in April 2009 compared to April 2008. The results are not as much surprising as they are revealing.

According to Nielsen, total minutes spent on social networking sites has increased 83 percent year-over-year.

Gazing into the Twitterverse

Twitter connects people through a rich and active exchange of ideas, thoughts, observations, and interests in one, highly collaborative and promising ecosystem. The Twitterverse advances micro interaction and connections through an expanding network of applications, engendering the potential for macro reach and resonance online and IRL (in real life).

Following the recent debut of The Conversation Prism v2.0, Jesse Thomas (@jess3) and I proudly introduce an alpha version of The Twitterverse. While the landscape for Twitter approaches 1,000 different applications, this map visually charts the important tools to help communications, service, marketing, and community professionals more effectively navigate, engage, analyze and measure participation on Twitter.

Twitter: Acquisition vs. Retention


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Seems that even the shiniest applications on the Web also face the same growing pains as any product, no matter where it resides on the adoption bell curve.

While many widely speculated the total number of new users who were introduced to Twitter as a result of the now infamous race to 1,000,000 followers, we do know that the number seems to hover between 500,000 and 1.2 million. When compared to the estimated existing user base of ~5 million heading into the race, the final number represents a significant spike in visibility, trials, and subsequent adoption. Irrespective of the exact number, believe that the culture of Twitter is forever influenced as it will with every big event.

140 Characters Conference; Exploring the Disruptive Nature of Twitter

Twitter represents a technology platform, sustaining ecosystem, and evangelical community that facilitate not only a behavioral transformation in how we communicate and define online relationships, but also represents a fundamental shift in how we listen, share, participate, and learn. For many, Twitter is the catalyst that is inspiring individuals and organizations to discover and observe the real-time conversations and activity that affect perception and influence action. While Social Media has existed well before Twitter, its innovative, instantly gratifying, and seductive spirit is forcing the evolution of networks and applications across the Conversation Prism and the Social Web.

Twitter Flutters into Mainstream Culture: The New Competition for Attention Starts with You


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Following the solo media vs. traditional media race that led Twitter into both relevance and irrelevance, the result is that the carefully guarded community and its unique culture are now permanently altered – for better or for worse.

According to estimates sourced by Engadget Editor-in-Chief Ryan Block, Twitter grew by 1.2 million users simply as a result of the “Oprah-effect.”

TechCrunch’s MG Siegler also explored the process for estimating Twitter’s path into the mainstream.

The Social OS, The Battle Between Facebook and Twitter is the New Mac vs. PC

As Twitter and Facebook compete for your attention and social status, there’s another story that serves as the undercurrent for something much more important, a fully pervasive and functional social operating system (OS) that serves as a open platform to connect you, your content, updates, and activity to your friends, peers, and followers across your social graph, regardless of network, browser, or device.

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The Race to 1,000,000 Followers Sends Twitter and Social Media into Relevance and Irrelevance


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Updated…

It started as a simple and seemingly harmless contest. Who would be the first person on Twitter to reach 1,000,000 followers?

This wasn’t yet another follower push open to just anyone on Twitter however, not even the Weblebrities who helped propel the popular micro community to an emerging, iconic pop culture status; it was (and at the moment, still is) a race between the world’s most visible celebrities and prominent media brands.

Twitter Traffic Surges to 10 Million: The Demographics Driving the Growth


Twitter continues to defy all those who question its relevance. Exploding from 6 million visitors at the beginning of the year, ComScore released its latest numbers that portray an almost vertical ascent through the end of February 2009, hitting an astonishing 10 million worldwide.

In the Statusphere, A.D.D. Creates Opportunities for Collaboration and Education


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It’s been an incredible week for stats, demographics, and authority trends related to Social Media this week.

The Social Web is our Industrial Revolution and our Renaissance period. It is at the very least completely transforming how we communicate with each other and how we also discover and share content.

Twitter, Facebook News Feeds, FriendFeed and other micro communities that define the Statusphere, are captivating and distracting our focus. But, while many argue that it’s decreasing productivity, I say it’s arousing a more active, engaging, and enlightened community of media literate information socialites.

Humanizing Social Networks: Revealing the People Powering Social Media


Compete: Top 25 Social Networks

Social Networks are among the most powerful examples of socialized media. They create a dynamic ecosystem that incubates and nurtures relationships between people and the content they create and share.

As these communities permeate and reshape our lifestyle and how we communicate with one another, we’re involuntarily forcing advertisers and marketers to rapidly evolve how they vie for our attention.

ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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