Posts Tagged ‘twitter’
Credit: Ariel Waldman
This is part of my ongoing series on Crisis Communications 2.0, which helps companies and marketing professionals learn from each other to more effectively communicate with customers, stakeholders, media, and peers.
I purposely waited to write this post until this discussion cleared techmeme so that I could reach a fresh set of people who could see things clearly, while also calling attention to something we overlook everyday.
The escalator is the new elevator when it comes to pitching and the emerging practice of micro public relations.
While some bloggers and reporters are actively blacklisting PR people, whether it’s fair or not, it’s not truly fixing or changing anything at a grand scale – at least not yet. I’m part of a growing number of PR folks who are committed to sharing stories, experiences, tools, practices, and ideas on how to specifically fix the relationships between PR and influencers.
Just a bit ago, I wrote a post covering my favorite tools for monitoring conversations on Twitter.
I’d like to add one more to the bunch. Recently launched Summize is similar to TweetScan, but also unique in its capabilities and in turn, changes how we may view Twitter search. At the very minimum, it’s a basic search tool that operates similar to how you would naturally search in Yahoo or Google. Both tools bring Twitter alive and expose the layers of conversations taking place that matter to your personal life, your professional brand or the companies/products you may represent.
New media is forcing the rapid evolution of communications and is reinventing the science of public relations into the art of “personalized” relations. And, with micromedia further refining and improving how we communicate with each other, PR is going to learn the hard way, that the days of blasts and untargeted spam pitching will get us nowhere with today’s influencers.
Have you ever met someone so energetic, positive and incredibly smart – someone who exudes passion and someone who “gets it” in an inspirational way?
I’m lucky to know one such person, Deirdre Breakenridge, and she has just published a new, must-read book, PR 2.0: New Media, New Tools, New Audiences. I’m honored to have my ideas, philosophies, experiences, and vision shared throughout the book. I’m even more humbled to have been asked to contribute the foreword.
There’s an incredible discussion circling the blogosphere aka The 250 aka The Echo Chamber regarding distributed conversations and the potential loss of control of our content.
Normally I don’t let myself get caught up in every popular meme cycle, but this is a informative and important conversation and personally I think it’s worth your time. And, it just so happens to be a natural extension to my recent post, “Ladies and Gentlemen, The Conversation Has Left the Building,” which explores how conversations are slowly migrating away from blogs and moving to micro social networks such as Twitter, Pownce, Jaiku, FriendFeed, and now, Shyftr (more on Shyftr later).
Twitter tools and services are hitting the market faster than they can be acquired, but that’s just a given for one of the hottest social tools to hit the Web.
Introducing TwitterLocal, an interesting new Twitter service brought to you by Matt King.
TwitterLocal essentially allows you to focus on Twitter voices within a specific region (from 1 to 50 miles around any given zip code or city).
Earlier this year, I wrote “The Value of Online Conversations,” to share and talk through my thoughts related to improving the quality of online discussions in the face of potential degradation and decentralization of important online discussions.
We live in the era of Social Media, which represents the socialization of content and conversations as well as the creation of communities around thoughts and ideas. People are the hubs of information and we’re witnessing the creation of mini-societies that expand, contract, and connect online and offline. This new paradigm for discovering, distributing and forging relationships based on thought leadership is inspiring and defining significant social and technological progression as well as conversational frameworks.
There are many of us running back and forth from the edge to the center who would love to drop “2.0″ from new evolution of PR. Hey, it’s even the name of this blog, and has been for years, but there’s a reason I haven’t changed the name yet.
The subject itself is a catalyst for healthy, informative, and motivating conversations.
We all know Twitter is an essential example of the conversations that help define Social Media. What if we could find the conversations that were important to us, even if we don’t follow the people engaged in those conversations? I think it would transform one of the hottest conversation-based communities on the Web into a goldmine of information and and catalyst for forging new relationships.
Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.