Posts Tagged ‘twitter’
What follows is the unedited version of my latest post for TechCrunch, “Is Obama Ready To Be a Two-Way President.
Barack Obama’s flickr stream
Where there’s victory, there’s also opportunity…
America voted while the entire world watched and listened. Whether you supported Obama or McCain, we equally shared the hope for positive change and a new beginning towards a brighter future. This Presidential election was the first in 50 years, in which there was no incumbent President or Vice President from either party competing for the Presidential nomination. On Tuesday November 4th, 2008, history was made and America is now poised to break new ground as it continues to define and document unwritten history as we work together over the next four years.
Twitter is nothing short of a phenomenon. At the very least, it connects people to each other through a rich and active exchange of ideas, thoughts, observations, and vision in one, highly conducive ecosystem (known as the Twitterverse). The social fibers that weave together this unique micromedia network is strengthened by the expertise, respect, trust, admiration, and commonalities. These fabrics bind the people who breathe life and personality into the global community as well as fueling the disparate micro communities that ultimately extend across the Long Tail.
Conversations continue to splinter throughout every new blog post, micromedia community, network, lifestream and aggregated community across the Social Web. While some services are attempting to aggregate and host these conversations through a personal, customizable dashboard supported by yet another complementary social network, the truth is that they only continue to fragment our attention as well as our ability to consistently participate in every community where our contribution may be beneficial. From here on out, we have to carefully choose where we engage simply because we can’t participate in every network, regardless of our noblest of intentions. We need to prioritize our activity.
It’s inevitable. As Twitter experiences growing pains, new entrants will seize the opportunity to provide a more complete and open experience to communicating with, and at, the people you may or may not know.
Few will succeed, while others force evolution to inspire new features and capabilities in existing services.
The truth is that the Twitterati are frustrated, worn, and undoubtedly impatient. At this point, any and all alternatives are starting to look attractive. When you’re starving, all food appears appetizing, including the options that you wouldn’t normally consider consuming.
Credit: Ariel Waldman
This is part of my ongoing series on Crisis Communications 2.0, which helps companies and marketing professionals learn from each other to more effectively communicate with customers, stakeholders, media, and peers.
I purposely waited to write this post until this discussion cleared techmeme so that I could reach a fresh set of people who could see things clearly, while also calling attention to something we overlook everyday.
The escalator is the new elevator when it comes to pitching and the emerging practice of micro public relations.
While some bloggers and reporters are actively blacklisting PR people, whether it’s fair or not, it’s not truly fixing or changing anything at a grand scale – at least not yet. I’m part of a growing number of PR folks who are committed to sharing stories, experiences, tools, practices, and ideas on how to specifically fix the relationships between PR and influencers.
Just a bit ago, I wrote a post covering my favorite tools for monitoring conversations on Twitter.
I’d like to add one more to the bunch. Recently launched Summize is similar to TweetScan, but also unique in its capabilities and in turn, changes how we may view Twitter search. At the very minimum, it’s a basic search tool that operates similar to how you would naturally search in Yahoo or Google. Both tools bring Twitter alive and expose the layers of conversations taking place that matter to your personal life, your professional brand or the companies/products you may represent.
New media is forcing the rapid evolution of communications and is reinventing the science of public relations into the art of “personalized” relations. And, with micromedia further refining and improving how we communicate with each other, PR is going to learn the hard way, that the days of blasts and untargeted spam pitching will get us nowhere with today’s influencers.
Have you ever met someone so energetic, positive and incredibly smart – someone who exudes passion and someone who “gets it” in an inspirational way?
I’m lucky to know one such person, Deirdre Breakenridge, and she has just published a new, must-read book, PR 2.0: New Media, New Tools, New Audiences. I’m honored to have my ideas, philosophies, experiences, and vision shared throughout the book. I’m even more humbled to have been asked to contribute the foreword.
There’s an incredible discussion circling the blogosphere aka The 250 aka The Echo Chamber regarding distributed conversations and the potential loss of control of our content.
Normally I don’t let myself get caught up in every popular meme cycle, but this is a informative and important conversation and personally I think it’s worth your time. And, it just so happens to be a natural extension to my recent post, “Ladies and Gentlemen, The Conversation Has Left the Building,” which explores how conversations are slowly migrating away from blogs and moving to micro social networks such as Twitter, Pownce, Jaiku, FriendFeed, and now, Shyftr (more on Shyftr later).
Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.