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Tag: twitter

Twitter Tools for Marketing and Community Professionals

Twitter is nothing short of a phenomenon. At the very least, it connects people to each other through a rich and active exchange of ideas, thoughts, observations, and vision in one, highly conducive ecosystem (known as the Twitterverse). The social fibers that weave together this unique micromedia network is strengthened by the expertise, respect, trust, admiration, and commonalities. These fabrics bind the people who breathe life and personality into the global community as well as fueling the disparate micro communities…

BackType Unearths Blog Comments to Identify Relevant Conversations

Conversations continue to splinter throughout every new blog post, micromedia community, network, lifestream and aggregated community across the Social Web. While some services are attempting to aggregate and host these conversations through a personal, customizable dashboard supported by yet another complementary social network, the truth is that they only continue to fragment our attention as well as our ability to consistently participate in every community where our contribution may be beneficial. From here on out, we have to carefully choose…

Identi.ca, a White Label Microblogging Network

It’s inevitable. As Twitter experiences growing pains, new entrants will seize the opportunity to provide a more complete and open experience to communicating with, and at, the people you may or may not know. Few will succeed, while others force evolution to inspire new features and capabilities in existing services. The truth is that the Twitterati are frustrated, worn, and undoubtedly impatient. At this point, any and all alternatives are starting to look attractive. When you’re starving, all food appears…

Ariel Waldman vs. Twitter, When TOS Doesn’t Apply to You

Credit: Ariel Waldman This is part of my ongoing series on Crisis Communications 2.0, which helps companies and marketing professionals learn from each other to more effectively communicate with customers, stakeholders, media, and peers. I purposely waited to write this post until this discussion cleared techmeme so that I could reach a fresh set of people who could see things clearly, while also calling attention to something we overlook everyday. When’s the last time you actually read the terms of…

The Escalator Pitch, Going Up?

The escalator is the new elevator when it comes to pitching and the emerging practice of micro public relations. While some bloggers and reporters are actively blacklisting PR people, whether it’s fair or not, it’s not truly fixing or changing anything at a grand scale – at least not yet. I’m part of a growing number of PR folks who are committed to sharing stories, experiences, tools, practices, and ideas on how to specifically fix the relationships between PR and…

Summize Listens to Conversations and Sentiment on Twitter

Just a bit ago, I wrote a post covering my favorite tools for monitoring conversations on Twitter. I’d like to add one more to the bunch. Recently launched Summize is similar to TweetScan, but also unique in its capabilities and in turn, changes how we may view Twitter search. At the very minimum, it’s a basic search tool that operates similar to how you would naturally search in Yahoo or Google. Both tools bring Twitter alive and expose the layers…

MicroPR Personalizes Public Relations

New media is forcing the rapid evolution of communications and is reinventing the science of public relations into the art of “personalized” relations. And, with micromedia further refining and improving how we communicate with each other, PR is going to learn the hard way, that the days of blasts and untargeted spam pitching will get us nowhere with today’s influencers. Stowe Boyd placed a stake in the ground during the Web 2.0 Expo with the introduction of #TwitPitch, a very…

PR 2.0: Putting the Public Back in Public Relations

Have you ever met someone so energetic, positive and incredibly smart – someone who exudes passion and someone who “gets it” in an inspirational way? I’m lucky to know one such person, Deirdre Breakenridge, and she has just published a new, must-read book, PR 2.0: New Media, New Tools, New Audiences. I’m honored to have my ideas, philosophies, experiences, and vision shared throughout the book. I’m even more humbled to have been asked to contribute the foreword. PR 2.0, as…

Distributed Conversations and Fragmented Attention

There’s an incredible discussion circling the blogosphere aka The 250 aka The Echo Chamber regarding distributed conversations and the potential loss of control of our content. Normally I don’t let myself get caught up in every popular meme cycle, but this is a informative and important conversation and personally I think it’s worth your time. And, it just so happens to be a natural extension to my recent post, “Ladies and Gentlemen, The Conversation Has Left the Building,” which explores…

TwitterLocal Connects You to Local Voices

Twitter tools and services are hitting the market faster than they can be acquired, but that’s just a given for one of the hottest social tools to hit the Web. Introducing TwitterLocal, an interesting new Twitter service brought to you by Matt King. TwitterLocal essentially allows you to focus on Twitter voices within a specific region (from 1 to 50 miles around any given zip code or city). It generates a URL and RSS or XML feeds to filter geographically…

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