Posts Tagged ‘twitter’
Happy New Year!
Twitter officially launched to the public in July 2006. By 2008, the universe of applications developed to enhance the Twitter experience was boundless. While the ecosystem was burgeoning with apps, the ability to track and manage the apps designed for specific purposes was elusive.
In 2010, we were introduced to the important distinctions between monitoring and listening. At the same time, we observed an emerging dichotomy between the social graph (your personal and professional connections) and the interest graph (those who share common interests, goals, and concerns). For business strategists, publishers, and marketers, windows into the world of customers and influencers were finally jarred open to reveal the people who define online markets.
There’s an old saying that I think about more and more as I study technology and its impact on behavior…technology changes, people don’t. But nowadays, I’m not so sure. I think technology is indeed changing and us along with it. Whether it’s through social networks or digital lifestyle products such as iPhones and Kindles, we are adapting and perhaps evolving as a result.
2010 will be forever commemorated as the year Twitter matured from a cool but undecided teenager into a more confident and assertive young adult. While there’s still much room to mature and develop, Twitter’s new direction is crystallizing. With a new look, Dick Costolo as the new CEO, and an oversold new advertising platform, Twitter is growing into something not yet fully identifiable, but formidable nonetheless.
Among the many hats I wear, I’m a design and business adviser to several technology startups. However, in certain circumstances, I take a more prominent role to help develop the products and services that I need in my work. Over the years, I’ve developed a working relationship with PeopleBrowsr and serve as the company’s Chief Data Analyst. Together, we’ve issued several reports and will continue to do that and more.
Social Media is among many things, our gateway to discovery and interconnection. While social networking may seem trivial, truth is that we get out of it what we put into it. But this goes beyond the time and energy we spend on day-to-day participation. Our investment in social media earns its largest dividends when intent and purpose meet personification and engagement.
Welcome to the (R)evolution, a new series that connects you to the people, trends, and ideas defining the future of business, marketing, and media.
In a world where news no longer breaks, it Tweets, information finds us, because we expect it to.
Dan Farber is someone whom I respect and admire and he’s also someone I have the privilege to call a friend. Farber is the Editor-in-Chief of CBSNews.com and is one of the brightest minds in journalism, possessing a firm grasp on the intersection of technology, human behavior, and the business of news.
In 2007 I said that Facebook would be the home page for your personal brand. Now it seems that Facebook is officially setting out to become your homepage period.
The other day I logged into Facebook and noticed a new message at the top of the screen. I was presented with a simple way to make Facebook my homepage so that I could see “what’s happening with friends as soon as I opened my browser.” And, I’m not the only one.
Twitter is introducing a new Tab to its redesigned social dashboard. Depending on which test you’re part of, you may already see “People” or “Find People” just to the right of the Messages link at the top. This new feature is the culmination of Twitter’s work to enhance your experience within the rapid-fire micro information exchange. While this isn’t Tweet-stopping news, it is important.
For years, Twitter focused on building a fervent community while other established and burgeoning social networks attempted to do so while fueling growth with advertising dollars. 2011 will go down in history as the year when Twitter was officially promoted from a micro blogging network to a full fledged interest network, with each of its denizens expressing their likes and dislikes Tweet after Tweet. Combine a highly engaged interest network with the ability to introduce relevant promotions or brands in a way that’s non-intrusive and you have an interesting recipe for fusing a social network with an ad network.
Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.