Posts Tagged ‘union’

The State of Social Media 2008


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I’ve been on a recent whirlwind speaking tour recently, sharing and learning all things related to the socialization of marketing and service as well as how to measure these new strategies and tactics. From San Diego to New York to SF back to New York and then Vegas and SF again, I was reminded that no matter how grand an expert one purports to be, the truth is that we’re all still trying to figure this out as it continually changes – together. I’m not talking about what to do or how, but what must be done in order to ensure that this global renaissance paves the way for permanent residence in every media property and business through value, education, and reform.

ABOUT ME

Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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