Posts Tagged ‘university’

How to Live a Recommendable Life

I often talk about how in this era of digital and connected consumerism, we as organizations and individuals can live a meaningful, recommendable and shareable life. I’ve asked Paul M. Rand, President/CEO of Zocalo Group to share his recent commencement at Northwestern University with you here as it helps us see the world a bit differently…even if for but a moment. Remember the words of Jeff Bezos, “Your brand is what people say about you when you’re not in the room.” The question I leave you with today is how can you change what you do each day to inspire how people experience “you” and in turn share recommendable experiences about you.

Casting a Digital Shadow; Your Reputation Precedes You


Credit: Geekadam

While speaking at the intimate and immensely valuable Zappos Insights event (Zappos Live), I shared thoughts of how the culture of any company or brand is as strong as the individual personification of it.

Everything starts and fortifies with you. Your actions and words online are indeed extensions to how people interpret, perceive, and react to the brand your represent. Concurrently, you also represent your personal brand – the digital identity that’s established through the collection of digital shadows you cast across the social web.

ABOUT ME

Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian

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