- July 5, 2012
- 35 Comments
I often talk about how in this era of digital and connected consumerism, we as organizations and individuals can live a meaningful, recommendable and shareable life. I’ve asked Paul M. Rand, President/CEO of Zocalo Group to share his recent commencement at Northwestern University with you here as it helps us see the world a bit differently…even if for but a moment. Remember the words of Jeff Bezos, “Your brand is what people say about you when you’re not in the room.” The question I leave you with today is how can you change what you do each day to inspire how people experience “you” and in turn share recommendable experiences about you.