Brands Face Stream Fatigue as Consumers Look Beyond Gimmicks in Social Networks

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• February 20, 2012
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Part of an unpublished appendix for The End of Business as Usual…

The mystique of Twitter, Facebook and Google+ causes a momentary lapse of reason where businesses are surprisingly acting first and addressing “the why” at a later point in time, if at all. Without careful consideration and strategy, a great wave of stream fatigue, social blindness or far worse, customer unlikes and unfollows in will befall unsuspecting businesses en masse in social media. It will come down to a vital, but fixable disconnect. Businesses are interacting with consumers to socialize rather than learn about customer expectations to in turn, deliver tangible value, improve product experiences, and invest in long-term relationships.

I Like You, But Just Not in That Way

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• October 24, 2011
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Part 7 in a series introducing my new book, The End of Business as Usual…this is not content from the book, this series serves as its prequel.

You like me, you really like me!

Not so fast.

Social Media’s Impending Flood of Customer Unlikes and Unfollows

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• October 4, 2011
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This is part two in a short series to introduce The End of Business as Usual…originally posted on Harvard Business Review (edited)

Why I Don’t Like Your Brand on Facebook

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• May 12, 2011
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Guest post by Andrew Blakeley. Follow him on Twitter (for exclusive deals and offers!)

I recently undertook a simple Facebook experiment, inspired by a brief Monday morning rant from my boss: “This morning my yoghurt told me to find it on Facebook. It didn’t tell me why, it just told me to find it. Why on Earth would I want to find a yoghurt on Facebook? It’s a yoghurt!”