Video: Media Consumption vs. Usage and the New Role of Digital Sociologists
- August 12, 2010
- 55 Comments
In part three of a series of conversations discussing the state and future of social media with Chris Beck, founder of 26dottwo (@26dottwo), we review media consumption and usage and how in social networks, individuals are in control of defining their own experiences. As such, organizations are now required to study the cultures of each community in order to learn how to best establish a presence to equalize the dynamics of engagement.










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