If you follow my work, you’ve probably learned that I’m becoming increasingly fond of web video. As an author, I am fascinated by the different channels and new media opportunities that have been thrust upon the world of book marketing. Over the years, I often considered how to create book-related videos that provided viewers with something beyond a traditional promo or standard author introduction. While important, they weren’t necessarily conducive for social sharing.
Super Bowl XLV is now in the history books. 2011 is the year that the Green Bay Packers reclaimed the NFL Championship. And, it is also the year that now holds the record for the most viewed television broadcast of any kind in U.S. history, attracting an audience of over 111 million viewers.
While many watched the game, it is the advertisements that spark conversations online and offline. Going back to Apple’s 1984 commercial directed by Ridley Scott that introduced the Macintosh, the Super Bowl is now as much about football as it is about the ads that support it.
I recently had the opportunity to work with the Lexus team on an creative new project, Darkcasting, the company’s new social web series designed to launch the Lexus CT 200h. The Lexus CT 200h is a new compact full hybrid, equipped with some very compelling features as well as various driving and atmosphere modes to suit the many moods of the person in control – seriously.
In the next installment in a series of conversations exploring the state and future of social media, Chris Beck, founder of 26dottwo (@26dottwo) and I discuss social media by the numbers. At any given moment, your “fans,” “likes,” followers, commenters, readers, are expecting personalized experiences. Simply catering to an “audience” is borderline antisocial. Addressing the needs and expectations of the social consumer and the various roles they play in business is the minimum ante to continue to sit at the table. At the same time, we also need to look beyond who we’re connected to today and focus on connecting with influential individuals and nicheworks who define our social and commerce landscapes.
I recently sat down with Chris Beck, founder of 26dottwo, a digital media agency in the San Francisco Bay Area for a in-depth discussion on the state and future of social media. We examine a broad range of topics that explore the impact of the social economy on business, culture and the democratization of influence.
In this installment, we discuss “people” as the 5th “P” in the marketing mix. While this is a subject that’s been discussed over the years, the 5th P serves as a defined pillar in the newly published Hybrid Theory Manifesto.
The declaration was empathetic in its direction to those marketers who have been on the receiving end of directives instructing them to create and unleash viral content. In parallel, the statement was aimed at those decision makers who assign such projects.
In April 2007, I wrote a series entitled “You.tv” that documented the transformation in user-generated online video from episodic content to live broadcasting. Over time the You.tv movement would come to be known as lifecasting, live streaming, or live casting, as it shared with viewers everything the Webcam captured, as it happened.
Since then, live streaming has evolved from nichecasting to mainstream broadcasting, with more and more individuals, and now celebrities and businesses, live casting video streams to viewers across the social Web. Most notably, two players to date dominate this space, Justin.tv (documented in my original You.tv segment) and Ustream.tv.
Online video continues to capture the attention of producers and viewers, with the market as well as industry leaders, leading us into a more pervasive form of video entertainment, communication and education.
With YouTube quickly transforming from a user-generated video network into an invaluable repository for content, the associated behavior for creating, uploading, discovering, and watching online videos is evolving. What many have yet to realize are the effects YouTube has aroused. It is where many online experiences begin and end.
During Blogworld Expo 2008 in Las Vegas, The Network Solutions Team shot footage for SolutionsStars, its online Web series designed to help small businesses harness the potential of Social Media to identify, understand, participate, and excel in the communities that impact their bottom line.
I was asked to participate by good friend Geoff Livingston (the man behind the book Now is Gone). Portions of the resulting footage were edited into two videos as part of the series, The Social Opportunity and Start with Listening.
Nike, this may be one of those times when you follow your own slogan.
Every year, I attend the Nike Women’s Marathon in San Francisco to support my wife and my mother who run this incredible event with conviction, passion, and diligence. It’s a privilege, they believe, to participate in a special and dedicated event such as this that celebrates each other as well as the athletic achievement and capabilities of women, past and present.
Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.