Studying the impact of innovation on business and society

Tag: video

Video: Introducing the 5th “P” to the Marketing Mix — People

I recently sat down with Chris Beck, founder of 26dottwo, a digital media agency in the San Francisco Bay Area for a in-depth discussion on the state and future of social media. We examine a broad range of topics that explore the impact of the social economy on business, culture and the democratization of influence. In this installment, we discuss “people” as the 5th “P” in the marketing mix.  While this is a subject that’s been discussed over the years,…

Redefining Viral Marketing

In September 2008 at Web 2.0 Expo in New York, I shared something that many, to this day, believe to the contrary, “There is no such thing as viral marketing.” The declaration was empathetic in its direction to those marketers who have been on the receiving end of directives instructing them to create and unleash viral content. In parallel, the statement was aimed at those decision makers who assign such projects. Content, no matter how brilliant, creative, abstract, or controversial,…

Live Video Streams Go Mainstream

In April 2007, I wrote a series entitled “You.tv” that documented the transformation in user-generated online video from episodic content to live broadcasting. Over time the You.tv movement would come to be known as lifecasting, live streaming, or live casting, as it shared with viewers everything the Webcam captured, as it happened. Since then, live streaming has evolved from nichecasting to mainstream broadcasting, with more and more individuals, and now celebrities and businesses, live casting video streams to viewers across…

The Proliferation of Online Video

Source: Shutterstock Online video continues to capture the attention of producers and viewers, with the market as well as industry leaders, leading us into a more pervasive form of video entertainment, communication and education. With YouTube quickly transforming from a user-generated video network into an invaluable repository for content, the associated behavior for creating, uploading, discovering, and watching online videos is evolving.  What many have yet to realize are the effects YouTube has aroused. It is where many online experiences…

SolutionsStars Video Series Helps Businesses Embrace Social Media

During Blogworld Expo 2008 in Las Vegas, The Network Solutions Team shot footage for SolutionsStars, its online Web series designed to help small businesses harness the potential of Social Media to identify, understand, participate, and excel in the communities that impact their bottom line. I was asked to participate by good friend Geoff Livingston (the man behind the book Now is Gone). Portions of the resulting footage were edited into two videos as part of the series, The Social Opportunity…

Nike, Just Do It: When a Local Story Runs Away on the Web and Leads to Change

Nike, this may be one of those times when you follow your own slogan. Every year, I attend the Nike Women’s Marathon in San Francisco to support my wife and my mother who run this incredible event with conviction, passion, and diligence. It’s a privilege, they believe, to participate in a special and dedicated event such as this that celebrates each other as well as the athletic achievement and capabilities of women, past and present. It’s quite the spectacle and…

Chad Hurley on the Rise, Acquisition, and Future of YouTube

Social Media is our genre’s Industrial Revolution. It is the era of new influencers and the ability for everyday people to share their creativity, expertise, thoughts, ideas, and passions in order to participate in and build a community around common interests. People are taking their destiny into their own hands and evolving their online, personal or professional, persona and brands online. While there are many user-generated or people-driven social networks today, none generate the mainstream traffic or exposure possible at…

Local Broadcast News Goes Social

I received a note from Andrew Finlayson, Vice President and News Director for Fox News Chicago – WFLD Television – myFoxChicago.com Finlayson is part of a small, but dedicated and innovative team of journalists in Chicago who are reinventing how we view broadcast news. Think of it as cable news TV meets Twitter meets uStream, meets Friendfeed. LiveNewsCameras.com is an online portal that lets people watch news as it happens anywhere in the world by aggregating the video feeds from…

Defining Social Media

After publishing, “The Social Media Manifesto, A Manifesto for Integrating Social Media into Marketing,” I decided to take a short break. I wanted it to reside online for people to discover before it was pushed down the page with every post to follow. Afterall, we do have a very short attention span these days and the important posts that exist across the blogosphere are unfortunately quickly forgotten. But that’s the point of the manifesto. There are conversations taking place across…

The Social Media Manifesto

Source: Shutterstock In the past, I’ve spoken at PR, tech, and communications events about Social Media and how companies can engage in the conversations taking place with or without them. As much as I wanted to look into the future, I was rooted in the present as a means to connect it to the past. There are just too many new things to introduce to people and even more reasons why they should care. The discussion usually centered on the…

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