We’re approaching the last bits in this series of conversations where Chris Beck, founder of 26dottwo (@26dottwo) and I examine the state and future of social media.
In this installment we review the various aspects and formalities of bringing a brand alive, truly alive in social media. Everything begins with establishing the rules of engagement in order to define the boundaries, context, and objectives for conversations. Guidelines such as “don’t be stupid,” “use common sense,” “stay positive,” are not the most useful approach to steering representatives or consumer experiences.
Recently I wrote about Pinger and how it was a useful tool for using your voice to send “voicemail-based” text messages to individuals as well as different groups. I still use it for very specific messaging with my various teams.
In addition to Pinger, there’s a new service which I can’t seem to stop using. And, since I’m on the road quite a bit these days, it is helping me keep pace with my workflow as if I were in the office.
Text messaging has many business advantages, and unlike Trix, texting is not just for kids.
The only frustrating thing I think we can all attest to however, is that most of the time, texting isn’t the fastest form of communication, even these days with shortcuts or mini qwerty keyboards – especially when we’re driving. What? Texting while driving? Come on, you know you do it too…
Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.