Studying the impact of innovation on business and society

Tag: WB

More Evidence the Web is the New Casting Couch – Thanks to YouTube

As the world turns, these are the days of pilots that don’t get picked up until they make the rounds on YouTube and convince studio executives to give it another shot, using the web as a tool to create buzz prior to the debut of the next six episodes. Deep breath…exhale. Nobody’s Watching is a pilot created for WB about two young sitcom fans who end up in a reality show that covers their day-to-day progress on creating their own…

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