Posts Tagged ‘WB’

More Evidence the Web is the New Casting Couch – Thanks to YouTube

As the world turns, these are the days of pilots that don’t get picked up until they make the rounds on YouTube and convince studio executives to give it another shot, using the web as a tool to create buzz prior to the debut of the next six episodes.

Deep breath…exhale.

Nobody’s Watching is a pilot created for WB about two young sitcom fans who end up in a reality show that covers their day-to-day progress on creating their own sitcom.

ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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